Big Surprise: Smartphone Owners Want Bigger Screens

According to research by Strategy Analytics, smartphone owners in the US and UK prefer device screens in the 4″ to 4.5″ range, as long as the device is also thin. Almost 90% of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device. This trend is driven by increased mobile web browsing capability, and engaging video and gaming experiences. However, in order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets.

According to the Smartphone Owners Want Thin Devices with Larger Displays research report, there are some differences in size preference exist dependent on the segment. For example, females are more likely to consider slightly smaller devices than males. Existing Android owners are more likely to seek larger devices than existing Apple iPhone owners.

Smartphone Owners Want Thin Devices with Larger Displays

Strategy Analytics has identified that smartphone owners want devices that have larger displays. Almost 90% of existing smartphone owners chose a prototype smartphone with a display larger than their current device as their most preferred size. The sweet spot for these users is 4.0-inches to 4.5-inches, driven by increased web browsing and multimedia experiences. As manufacturers drive smartphones with larger displays onto the market, they need to ensure that these devices remain thin, pocketable or pursable and have a high-resolution display to ensure high adoption.

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