iPhone Ranked First in Q4, but Samsung Smartphones Finished First in 2011

Global smartphone shipments grew to a record 155 million units in the fourth quarter of 2011. According to Strategy Analytics, Apple reclaimed the top position as the world’s number one smartphone vendor with a 24% marketshare during the fourth quarter. Apple’s global smartphone shipments surged 128% annually to 37.0 million units. However, Samsung became the market leader in annual terms with a 29.9% global share in 2011. Apple was a close second with 19.0%. Nokia finished third and saw its share dropped in half to 16% in 2011 from 33% in 2010.

Global Smartphone Vendor Shipments and Market Share in Q4 2011

Global Smartphone Vendor Shipments Q4 ’10 2010 Q4 ’11 2011
millions of units
Samsung 10.7 23.9 36.5 97.4
Apple 16.2 47.5 37.0 93.0
Nokia 28.3 100.1 19.6 77.3
Others 45.6 128.0 61.9 220.8
Total 100.7 299.5 155.0 488.5
Global Smartphone Vendor Marketshare % Q4 ’10 2010 Q4 ’11 2011
Samsung 10.6% 8.0% 23.5% 19.9%
Apple 16.1% 15.9% 23.9% 19.0%
Nokia 28.1% 33.4% 12.6% 15.8%
Others 45.2% 42.7% 39.9% 45.2%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 86.8% 71.4% 53.9% 63.1%

More info: Strategy Analytics Wireless Smartphone Strategies