Apple iPad Users Unlikely to Switch to HP TouchPad

HP launched their new TouchPad a couple of days ago. On the surface, the TouchPad is an iPad clone. The sleek TouchPad has a 9.7″ touch display and weighs 1.6 pounds. However, the HP tablet features a Qualcomm Snapdragon processor, 1024×768 resolution, and webOS, which HP acquired when it purchased Palm last year. According to In-Stat, the key differentiators are not enough to compete with the Apple iPad and other tablets.

In-Stat Tablets Research Highlights

  • In a recent survey of 1,132 responses, 13.2% of the respondents currently own a tablet
  • Top five downloads are games, E-book, calculator, social networking, and mapping applications
  • Almost two thirds of tablet owners downloaded games
  • HP is entering a crowded market (ie – Apple iPad and Android tablets)
  • Tablets with Android 3.0 (Honeycomb) are coming soon — Motorola Xoom tablet will be the first
  • iPad users are unlikely to convert to TouchPad because of webOS
  • Applications are the critical element to turn a standard hardware platform into a personal and customized device
  • To compete, HP will need to attract developers to build apps
  • Consumers are still defining how and why tablets are used
  • HP will be part of the competition, but they have catching up to do

US Consumers’ Attitudes and Behaviors Toward the Emerging Tablet Market