The 2010 holiday season is upon us and this could be the most successful season for e-reader shipments so far. E-reader shipments are projected to grow from 12 million units by the end of this year, to 35 million in 2014. As a result, In-Stat projects the opportunity will help semiconductor suppliers in the market exceed $1 billion by 2011.
“The e-reader creates new opportunities for microprocessor and memory vendors,” says Stephanie Ethier, Senior Analyst. “The processor ASP will be the most resilient over the forecast period, only declining 18% from 2009 to 2014. Despite significant increases in NAND Flash densities, the dollar value of Flash declines 60% over the same period.”
Recent research by In-Stat found the following:
- E-reader price points will continue to fall over the remainder of 2010, with a $99 model likely available in time for the holiday season. Overall, the average selling price for e-readers in 2010 will be $200
- Tablet unit shipments will reach approximately 58 million in 2014
Recent In-Stat research, The Worldwide E-Reader Market: Life After the Apple iPad (#IN1004757ID), offers information and analysis of market size, bill of materials, average sale prices, as well as an overview of e-reader manufacturers and suppliers including:
- Manufacturers: Amazon, Barnes & Noble, and Sony
- Display suppliers: E Ink Holdings, Liquavista, and Qualcomm
- Processor suppliers: Freescale Semiconductor and Texas Instruments
The price is $3,495 (US).
This research is part of In-Stat’s Portable and Computing Connected Devices service, which provides analysis of the market for portable consumer electronics, including e-readers, digital photo frames, portable media players, handheld games, personal navigation devices, digital radio, digital cameras, and electronic toys.
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.