The iPad promises to energize the emerging tablet PC segment and the opportunities extend well beyond just Apple. Market research firm, In-Stat, identifies the potential unit Total Available Market (TAM) for tablets could be as high as 50 million in 2014, but the success is highly dependent upon two key success factors.
The first requirement is to follow other successful devices in the market by offering a complete solution that includes the device, the wireless service, and the content. The best and most recent successes in the mobile market highlighting the value of a complete solution is the Amazon Kindle e-reader. The iPhone comes close but still requires a separate wireless service contract.
The second requirement is to find the right combination of new technology, content, applications, and services that provide a unique usage experience and then combine it with the appropriate business model. Finding the right business model for monetizing device, connectivity and content has become a critical element in successfully launching new platforms. The report provides different growth scenarios for both commercial and consumer applications depending on the business models adopted.
Recent research by In-Stat found the following:
- Positioned between smartphones and PCs, tablets are attracting the interest of consumer electronics (CE) and computing OEMs
- Thus far, only Apple and ICD have indicated carrier strategies, and only Apple offers a solution that includes content and applications
- None of the tablets announced thus far offer all the benefits of e-readers or computing platforms, but new technologies and applications could help create a unique value proposition
- The potential semiconductor opportunity in Table PCs is over US$4.1 billion in 2014
The research, “The Rise of the Internet Tablet: The Keys to Success” (#IN1004604WH), covers the worldwide market for Internet tablet PCs. It includes:
- Examination of the potential for the internet tablet
- Analysis of bill of materials and forecasting of future trends
- Examination of products and strategies of some of the initial market entrants, such as Apple
- TAM figures for silicon and non-silicon components based on device forecasts and estimated bill of materials
The price is $2,995 (US).
This research is part of In-Stat’s Mobile & Computing Devices service, which examines the market trends, consumer requirements, form factors, and features of mobile communications and computing devices, including cell phones, smartphones, MIDs, mini-notes/netbooks, and PCs.
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.