Texas Instruments, Fullpower Team on Motion Sensing for Portable Devices

Texas Instruments Incorporated (TI) (NYSE: TXN) and Fullpower Technology announced their strategic collaboration to bring advanced motion sensing capabilities to portable devices. The leading combination of Fullpower’s advanced MotionX technology and TI’s ultra-low power MSP430 microcontrollers (MCUs) enables developers to easily differentiate portable devices such as smart phones, sports equipment, gaming equipment and bluetooth headsets with cutting-edge motion sensing technology as well as extended battery life.

“MotionX does for motion what a great speech recognition engine does for speech, and MSP430 is the ideal platform to embed MotionX in portable devices,” said Philippe Kahn CEO of Fullpower. “Pairing the ultra-low power MSP430 MCU, the ultimate solution for a wide range of ultra-low power and portable applications, with the leading MotionX motion recognition engine, enables us to bring the magic of advanced motion to portable devices.”

Fullpower’s MotionX-Recognition Engine is designed to accurately solve the challenges of gesture recognition, pedestrian navigation and image stabilization, turning raw accelerometer data into actionable information. TI’s MSP430 MCU combines the industry’s lowest power consumption with control peripherals, advanced analog integration and connectivity. Fullpower first demonstrated the MotionX-Recognition Engine performing with MSP430 on May 26, 2009 at the D7 Conference.

“MotionX is a game changing technology for motion detection, as it enables sensor enhanced portable devices to sophistically and intelligently understand environments and adjust through simple gestures,” said Scott Roller, general manager of the MSP430 platform. “By coupling Fullpower’s MotionX technology with the leading ultra-low power MSP430 MCU, we can provide a unique consumer experience that extends battery life, improves functionality and eliminates traditional obstacles.”

TI and Fullpower are committed to solving problems for portable device manufacturers to provide a better consumer experience. TI and Fullpower together are presently engaged in several flagship projects that will reach the market in 2010.

About Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries.

About Fullpower/MotionX
Based in Silicon Valley, Fullpower is the world leader for mobile sensing solutions and develops technology and IP with an embedded licensing business model. Founded in 2003 by Sonia Lee and Philippe Kahn, Fullpower’s mission is to put motion-sensing in every mobile device. As the leader in mobile sensing solutions, Fullpower is building on its expertise in wireless sensor technology to deliver unique, interactive motion-sensing applications. MotionX solutions are designed and developed in Santa Cruz, California.

MSP430 is a trademark of Texas Instruments.