In-Stat Reports Nokia Losing Market Share for Wi-Fi Handsets

Nokia, the leading market share vendor for dual-mode Wi-Fi handsets, has seen its market lead slip significantly over the past year, reports In-Stat. In 2Q08, Nokia had over 50% market share. This has dropped well over 10 share points as of 2Q09. Over that same time period, Apple has significantly increased market share, as did RIM. Wi-Fi handset shipments have increased significantly over the past several years. From 2007 to 2008, shipments increased by over 50%. This growth is a result from increased phone functionality, falling price points, and carrier promotion.

“While the enterprise was the original smartphone/Wi-Fi handset market, Apple’s iPhone has propelled consumer adoption,” says Victoria Fodale, In-Stat analyst. “Wi-Fi’s popularity as a compatible cellular technology is tied to its ability to improve the user experience and also help maintain the quality of the cellular network. A Wi-Fi-enabled cell phone allows for free access to data, and it improves performance.”

Recent research by In-Stat found the following:

  • Wi-Fi/cellular handsets are driving hotspot usage. For example, AT&T recently announced that sixty percent of all AT&T Wi-Fi connections in the third quarter of 2009 were made from smart phones and other integrated devices, up from 49 percent in the second quarter.
  • The potential for voice over Wi-Fi is gaining popularity, as cellular/Wi-Fi phones become more pervasive and consumer familiarity with VoIP increases.
  • The Wi-Fi attach rate (percent of handsets with embedded Wi-Fi) will more than double over the next two years.
  • There were 121 models of cellular/Wi-Fi handsets introduced in the first half of 2009, almost as many as were introduced in all of 2008.

The research, “Wi-Fi in Mobile Phones: Dual Mode Becomes the In Thing” (#IN0904627WS), covers the worldwide market for Wi-Fi-enabled cellular handsets. It includes:

  • Examination of Wi-Fi handset technology and markets
  • Forecast of worldwide cellular handset units by wireless technology through 2013
  • Impact analysis and comparison of Wi-Fi in handsets vs 3G and 4G
  • Forecast of Wi-Fi handsets, including unit shipments and attach-rates
  • 2008 and 2009 quarterly market share analysis of leading manufacturers of handsets with Wi-Fi
  • Vendor and product profiles: Apple, HTC, LG, Nokia, Research In Motion (RIM), and Samsung

The price is $2,995 (US).

This research is part of In-Stat’s Wi-Fi Markets service, which examines new applications for WLAN chips and devices in the business, home, and public sectors. The service covers emerging technology trends, as well as extension technologies like wireless mesh networking and wireless security.

About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat?s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions. In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.