National Semiconductor, Ohmite, Vishay Sponsor Live EDGE Competition

Premier Farnell plc (LSE:pfl), the leading multi-channel, high service distributor and its companies (Newark, Farnell, Premier Electronics, CPC, Farnell-Newark and MCM), announced that National Semiconductor, Ohmite Manufacturing and Vishay Intertechnology have become global sponsors for its 2008 Live EDGE Electronic Design Competition for the global environment.

“With the growing worldwide trend towards energy conservation, National is pleased to support Premier Farnell’s global Live Edge design competition with its PowerWise® product portfolio,” said Jennifer Bleakney, vice president of National’s Worldwide Distribution and Customer Support. “Both of our companies share a common vision of helping designers create more energy-efficient systems that have a positive impact on the environment.”

“As a global supplier to Premier Farnell of quality resistor products, Ohmite is proud to sponsor Premier Farnell’s innovative global Live Edge design competition,” said Gregory P. Pace, Director Global Sales and Marketing of Ohmite Manufacturing. “Premier Farnell’s commitment to servicing the global design community and promoting green designs is consistent with Ohmite’s desire to provide energy efficient products to the global marketplace.”

“Vishay is delighted to partner with Premier Farnell’s global Live EDGE challenge,” said Greg Mefford, Vice President Worldwide Distribution Sales of Vishay Intertechnology, Inc. “This competition fits perfectly with Vishay’s strategy of reaching out to the design engineer with its broad offering of leading-edge semiconductor and passive technologies. The energy-saving theme demonstrates total commitment to delivering a product that benefits the global environment.”

“We are delighted to see the commitment from our global suppliers to support this year’s 2008 Live EDGE challenge,” said Marianne Culver, Head of Global Supplier Management at Premier Farnell plc. “Through their sponsorship, it is clear that they too have a strong interest in enabling students, hobbyists and engineering professionals to design environmentally-friendlier products that will make a positive difference for the future of our planet.”

Design submissions begin October 1 through the Live EDGE website; registration for news, updates and activities is available now at www.live-edge.com or on the Live EDGE Design Challenge group on Facebook or LinkedIn. The Live EDGE website will soon feature a blog from the 2007 Live EDGE winner John Noble, social networking tools, a challenging engineering game, and a unique interactive virtual environment.

About LiveEdge
Electronics engineers, students and inventors around the world are invited to submit designs for an innovative product that utilises electronic components and has a positive impact on the environment. Entries can be submitted between the 1st of October 2008 and the 31st of January 2009. Judging will start on the 1st of February 2009 and winners will be announced on the 2nd of April 2009. The competition is open to anyone aged 18 or over. The winning entrant for both the full-time student and the general/open category will receive a cash prize of $25,000 USD as well as a design support package valued at an additional $25,000 to move their design towards production. The support package will include the services of an electronic design consultancy to help develop the design to prototype stage, assistance with legal matters and IP registration, some marketing and publicity, as well as Premier Farnell’s help in securing investment funding. The group will actively market the end product to millions of customers globally through their leading edge website, catalogue and direct marketing. In addition, up to 3 entrants for the full-time student category and 3 entrants for the general/open category will be eligible for ‘honourable mentions’, each receiving a cash prize of $5,000 USD.

About Premier Farnell
Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, maintenance, repair and operation products and specialist services throughout Europe, the Americas and Asia Pacific. While global in scope, and with over 4,100 employees Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, Europe, India, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in Greater China. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.