Strategy Analytics Publishes Q2 2008 Global Handset Market Share Report
According to the latest research from Strategy Analytics, global mobile handset shipments grew a healthy 15 percent year-over-year, to reach 297 million units in Q2 2008. Motorola surprised and held off LG to maintain the third spot in our global vendor rankings. Bonny Joy, Analyst at Strategy Analytics said, “Global handset shipments rose 15 percent annually, to 297 million units during Q2 2008. Despite much economic gloom, handset sales remain robust in emerging markets and the worldwide growth rate is, in fact, higher than it was at any time during 2007.”
Neil Mawston, Director at Strategy Analytics, added, “Motorola exceeded expectations and held off LG to maintain the third spot in our global vendor rankings during the second quarter of 2008. Motorola’s decline in shipments, at minus 21 percent annually, was its slowest rate since Q1 2007. These represent tentative signs of recovery and if Motorola can slash costs and refresh its handset portfolio over the coming months, then a return to profitability in 2009 is possible.”
Other findings from Strategy Analytics’ Q2 2008 Global Handset Market Share Update report include:
- Apple’s global handset shipments fell sharply, from 1.7 million units in Q1 2008 to 0.7 million in Q2 2008. Apple’s worldwide marketshare stood at a tiny 0.2% in Q2 2008. We forecast Apple to rebound to 1.1% share in Q3 2008 as shipments spike from the new, cheaper iPhone 2.0.
- Total annual growth for the worldwide mobile handset market reached 15% in the second quarter of 2008. Contrary to popular perception, and despite much economic gloom, the global handset market is growing faster than at any time during 2007.
Global Mobile Handset Shipments and Marketshare – Top 5 Vendors
| Global Handset Shipments (Millions of Units) | Q2 ‘07 | 2007 | Q1 ‘08 | Q2 ‘08 |
| Nokia | 100.8 | 437.1 | 115.5 | 122.0 |
| Samsung | 37.4 | 161.1 | 46.3 | 45.7 |
| Motorola | 35.5 | 159.0 | 27.4 | 28.1 |
| LG Electronics | 19.1 | 80.5 | 24.4 | 27.7 |
| Sony Ericsson | 24.9 | 103.4 | 22.3 | 24.4 |
| Others | 41.3 | 181.5 | 46.5 | 48.7 |
| Total | 259.0 | 1122.6 | 282.4 | 296.6 |
| Global Handset Marketshare % | Q2 ‘07 | 2007 | Q1 ‘08 | Q2 ‘08 |
| Nokia | 38.9% | 38.9% | 40.9% | 41.1% |
| Samsung | 14.4% | 14.4% | 16.4% | 15.4% |
| Motorola | 13.7% | 14.2% | 9.7% | 9.5% |
| LG Electronics | 7.4% | 7.2% | 8.6% | 9.3% |
| Sony Ericsson | 9.6% | 9.2% | 7.9% | 8.2% |
| Others | 15.9% | 16.2% | 16.5% | 16.4% |
| Total | 100.0% | 100.0% | 100.0% | 100.0% |
| Q2 ‘07 | 2007 | Q1 ‘08 | Q2 ‘08 | |
| Total Growth YoY | 11.5% | 12.0% | 14.3% | 14.5% |
About Strategy Analytics
Strategy Analytics is a global, independent research and consulting firm.
If you found this page useful, bookmark and share it on:
Possibly of Interest
- Mobile Phone Shipments Grow by 12%, Nokia Achieves 40% Market Share
- Mobile Phone Grows by 11%, Samsung Ranks Second
- US Consumer Handset Market Grows to 34.5 Million Units in Q2 2007
- Symbian Foundation Means Trouble for Google, Microsoft
- Strategy Analytics Publishes Slotted Phone Report
If you are familiar with RSS feeds, you can also sign up for our free news feed. Our RSS feed is updated in real-time while our newsletter is updated daily.
