Sensata Technologies Selects Target IP Designer Tool Suite

Target Compiler Technologies, the leader in ASIP design tools, announced that Sensata Technologies has adopted their IP Designer tool-suite. IP Designer is being used by Sensata to design key IP parts of their imaging solution for automotive safety. By using IP Designer, Sensata will be able to deliver unprecedented flexibility in this very cost/performance sensitive application domain.

Jean-Pierre Giacalone, Chief DSP Systems Architect for Sensata’s Vision Sensors Business comments: “Flexibility is a key enabler for our business. While metrics on performance, power dissipation and cost must meet stringent requirements in order to deliver an effective solution, we expect that flexibility will become the key to competitiveness in the coming years.” Mr. Giacalone continues, “ASIP technology enables SoC designers to define differentiating IP that is as efficient as fixed-function RTL, yet the resulting block is still programmable. Target’s IP Designer is the best in class product in this space.”

One of Sensata’s IP functions is a single-instruction multiple-data (SIMD) architecture – closely coupled with a CMOS imaging array and aimed at quickly processing the massive amount of data coming off of the imager in real-time. Due to the parallel nature of the image processing algorithms, a SIMD structure made sense. Mr. Giacalone comments, “IP Designer’s capability to define highly specialized datapath architectures provides very compelling algorithmic efficiency. Honestly, the only other alternative was to design this in fixed function logic, but then we would have had to almost completely give up on programmability. IP Designer’s optimizing C compiler exploits the parallelism and vector predication capabilities of our SIMD architecture well, which enables us to program our new ASIPs entirely from C code. Our Vision Application development support environment, called VSSL[TM], is then ready to include such type of function.”

Gert Goossens, Target’s CEO, comments: “We have worked with Jean-Pierre in the past at his previous company. We are very pleased that he has the confidence to rely on our products yet again. In addition, we are very happy to welcome Sensata as one of our valued customers. The automotive market segment can clearly benefit from flexible, efficient SoC designs, and we look forward to gaining more customers in this market.”

Target’s ASIP (Application-Specific Processor) design tools are used by engineers to design, optimize and program customized processor cores. They are used all the way from architectural exploration through to implementation and verification. ASIPs are primarily used in one of two ways. First, they are used to provide greater algorithmic/computational efficiency (measured as performance/$/watt) than solutions built on standard embedded processors. Second, they are used to provide post-silicon flexibility (through programmability) to designs that might otherwise be built in hard-coded RTL. Both uses are becoming increasingly commonplace in today’s SoC and FPGA designs.

Sound Design marks one of several design wins announced today by Target.

About Sensata Technologies
Sensata Technologies is one of the world’s leading suppliers of sensing, electrical protection, control and power management solutions across a broad array of industries and markets. Sensata’s products improve safety, efficiency and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air conditioning, data, telecommunications, recreational vehicle and marine applications.

About Target Compiler Technologies
Target Compiler Technologies is the leading provider of retargetable software tools to accelerate the design, programming and verification of application-specific processor cores (ASIPs). Target’s IP Designer tool suite has been applied by customers worldwide for diverse application domains, including GSM, WCDMA and HSDPA handsets, VoIP, audio coding, automotive infotainment, ADSL and VDSL modems, wireless LAN, hearing instruments, mobile image processing, video processing, and various control and interfacing applications. Target is a spin-off of IMEC, is headquartered in Leuven, Belgium, with North American operations in Boulder, Colorado.