The annual UK technology conference for hi-tech engineers, the Embedded Masterclass, has enjoyed not only a 100% increase in delegate registrations but also its classiest venue to date. Hosted at the Thames Innovation Centre in outer London, the event included a tabletop exhibition in its impressive atrium, an agenda of technical presentations in its purpose built conference rooms and two technical workshops in its well equipped IT training room.
“This was easily the best event so far,” said Richard Blackburn, Organiser of the Embedded Masterclass. “The ambience and facilities there are really good and everyone felt energised, productive and happy. It’s been a great day, we’ve had a lot of good feedback.”
The term ‘embedded’ comes from the fact that most hi-tech devices now have a computer embedded within their system. This event enables electronic engineers and software programmers to keep up to speed with recent developments in tools, software and hardware. Engineers from Rolls Royce, Alcatel, ERA, Sharp and Selex were among those who registered for the event. Some delegates came from as far away as Denmark and Ireland.
“This year we ran some technology workshops that enabled engineers to start using the Linux operating system in embedded systems,” said Richard. “These have been a big success and over 50 engineers registered for these alone. Also, we shall be re-running the event in Bristol on Tuesday 13th May, so that we can bring the exhibiting vendors and the workshops to the South West technology sector. This is shaping up to be an equally exciting event.”
Exhibitors at the event included Enea from Sweden (software supplier to Ericsson and Nokia), US company MontaVista (world leader in commercial embedded Linux), German embedded tools company Lauterbach and UK distributor of embedded technologies SDC Systems. Over 20 companies have participated and several provided senior engineers to present an agenda of informative and stimulating discussions.
“We are very aware that senior technology developers are very busy people and what’s more, their time is of great value to their employers,” said Richard. “So, our objective is always to organise a day that they find useful and productive. The feedback so far, on the London event, is that we hit the mark. Visiting engineers not only had a very useful day, but found it relaxing and good fun also.”
This is the 7th year of the Embedded Masterclass, embedded systems event. Over 1000 engineers have now registered for these events over the years and it is now an important event in the European embedded systems calendar. Organised as a non-sales forum for engineers to meet with technology vendors, the presentations are vetted to ensure they are of pertinent technical content and the tabletop exhibitions ensure the focus is on the technology rather than the marketing spend and sales targets.
“It’s clear from the vendors and the delegates, that we have a winning formula with this event,” said Richard. “It gives the vendors the very best chance to explain why their technology is special and it gives engineers the freedom to listen without the risk of getting a high pressure sales pitch. All the indications are that there will be many more Embedded Masterclasses.”