Advanced ID Asia Selects austriamicrosystems AS3990 UHF RFID IC

austriamicrosystems (SWX:AMS), a leading global designer and manufacturer of high-performance analog ICs for communications, industrial, medical and automotive applications, in partnership with Advanced ID Asia, is pleased to announce that Advanced ID Asia has incorporated austriamicrosystems’ new AS3990 UHF RFID “Simply Gen2″ Reader Chip into their latest product, the PR110, a handheld reader which extends Advanced ID’s successful UHF RFID Reader Product Line.

The PR110 is a portable UHF reader with integrated LCD, backlight and keyboard. It is available in different colours for OEM customers. The PR110 offers 100mW output power, a 5dBi gain circular antenna as well as battery operation. Advanced ID’s new product is built around austriamicrosystems’ AS3990 UHF “Simply Gen2″ reader chip, co-developed with IDS, which is the first in a line of a low-power, low-cost, integrated reader solutions, positioned to make their customers’ lives easier through the integration of key elements whilst retaining flexibility.

“Advanced ID has demonstrated effective performance with their products,” says Kambiz Hayat-Dawoodi, Manager Wireless Business Line at austriamicrosystems. “Their implementation of the AS3990 convinced us of their capability to optimise for low power, long range and at low cost for portable applications.”

Advanced ID’s CEO Gottfried Auer added, “With austriamicrosystems’ AS3990 we got the chance to have high commonality in our different concepts covering all the applications from short range to long range. This results in a highly competitive product line which will be completed in the next few months. We are impressed by our partnership with austriamicrosystems as their excellent technology supported by a highly motivated, flexible and competent team made it easy to reach our common goals.”

austriamicrosystems’ AS3990 is a single chip, Gen 2 UHF Reader IC. Ideally targeted for power/cost-sensitive applications, the AS3990 sports the industry’s lowest power consumption and lowest cost bill of materials (BOM). It includes a Gen 2 protocol engine for fast time to market, and is available with an integrated power amplifier to further reduce the BOM. The AS3990′s unique programmable features enable a single device that is world-wide shippable. Its simplicity is emphasized with only 32 registers to enable full RF, filtering, and protocol control, while maintaining ease in implementation.

The AS3990 is available in QFN 64 9×9 mm package and is specified for 0 to 70° C.

About austriamicrosystems
austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining more than 25 years of analog design capabilities and system know-how with its own state-of-the-art manufacturing and test facilities. austriamicrosystems leverages its expertise in low power and high accuracy to provide industry-leading customized and standard analog products. Operating worldwide with more than 1,100 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces, portable audio and car access in its markets Communications, Industry & Medical and Automotive, complemented by its Full Service Foundry activities. austriamicrosystems is listed on the SWX Swiss Exchange in Zurich (ticker: AMS).

About Advanced ID
Advanced ID Asia is a leading electronics design house and manufacturer specialized on RFID reader and system engineering. In their BOI approved brand new factory in Chiang Mai they are working on automotive projects, RFID and special machinery. With international partnerships, Advanced ID Asia provides full service in all disciplines in a product creation process. European management with many years of experience in the electronics industry is heading the company. Main focus of Advanced ID Asia in the RFID field is on UHF readers for various applications which can be customized for OEM clients. Advanced ID Asia offers modules with integrated antenna as well as complete products.