Red Bend vCurrent Mobile Client, TI LoCosto Platform Upgrade Handsets

Red Bend Software, the market leader in Mobile Software Management, announced support for its market-leading vCurrent® Mobile client software for firmware over-the-air (FOTA) updating on Texas Instruments’ (TI) LoCosto(tm) platform for entry-range handsets. Red Bend will be providing handset manufacturers with a pre-tested and optimized solution for rapid, reliable and secure FOTA updating on entry-level mobile devices using TI’s LoCosto technology. With this solution, manufacturers can more quickly bring to market cost-efficient, entry-range handsets that are capable of receiving continuous software improvements over-the-air-a capability already available in higher-end handsets and smartphones. The solution allows manufacturers in the entry-level mobile device market to protect their tight margins by using FOTA to repair software defects that can create user dissatisfaction and lead to product returns.

“The ability to keep mobile software up to date with the latest enhancements has become an important feature for all mobile devices, and entry-level handsets powered by TI’s LoCosto platform are no exception,” said Markus Tremmel, worldwide wireless ecosystem manager, Texas Instruments. “By working with Red Bend, customers will be able to efficiently embed this advanced, proven feature in their mass market devices.”

TI is the leading manufacturer of wireless semiconductors. Its LoCosto platform provides single-chip solutions from ultra-low to entry-range wireless handsets. The LoCosto family combines the radio and all the baseband processing into one highly integrated solution, reducing component count, board space, power consumption and system cost. As a result, wireless handsets can be made inexpensively and in a compact form factor.

Red Bend is the leading provider of FOTA client software, with 49% market share of all new FOTA-enabled mobile devices, according to independent analyst firm Ovum. Red Bend’s vCurrent Mobile is embedded in 255 million mobile phones across 137 handset models from the world’s leading mobile phone manufacturers. The patented solution performs remote software updates on mobile devices. Red Bend’s client solutions support Open Mobile Alliance (OMA) Device Management (DM) standards and are interoperable with standards-compliant OMA DM servers.

“Manufacturers and operators are making FOTA a requirement to ensure that all mobile devices can be remotely managed,” said Yoram Salinger, CEO of Red Bend Software. “Our collaboration with TI shows that Red Bend’s FOTA solution is also valuable for the lower tier of the market, where minimizing customer support costs and avoiding product recalls are especially critical to achieving profit targets. Red Bend and TI will continue working together on future platforms to bring even greater efficiencies and capabilities to mobile devices.”

OMAP Developer Network
Red Bend Software is a member of TI’s OMAP(tm) Developer Network, a group of leading software developers porting advanced applications to TI’s high performance, power-efficient OMAP processors. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications – including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce – across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Motorola, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, HTC and many more, for their 2.5 and 3G wireless devices.

OMAP and LoCosto are trademarks of Texas Instruments. Red Bend Software and vCurrent Mobile are the trademarks and registered trademarks of Red Bend Software.

About Red Bend Software
Red Bend Software helps mobile phone manufacturers and network operators to accelerate the adoption of new services and features, respond rapidly to customer needs, and reduce support costs through mobile software management solutions. LG Electronics, Motorola, NEC, Sharp, Sony Ericsson and other large handset manufacturers use Red Bend’s firmware over-the-air (FOTA) mobile client software to quickly and reliably deliver compact firmware updates to more than 255 million mobile phones in the hands of consumers. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K and the U.S.