Sierra Wireless Licenses Red Bend vDirect Mobile

Red Bend Software, the market leader in Mobile Software Management, announced that it has signed a licensing agreement with Sierra Wireless (NASDAQ: SWIR – TSX: SW). Sierra Wireless has licensed Red Bend’s device management solution, vDirect Mobile(tm), for Sierra Wireless’s USB modems, PC cards, embedded modules and machine-to-machine (M2M) products. Sierra Wireless is the maker of the popular AirCard® modems that connect consumers to mobile broadband networks in the U.S., Europe and Asia. The company is also a leader in fixed and mobile wireless data solutions for industrial, commercial, public safety and M2M applications.

“Device management has become increasingly important to our customers and provides significant benefits in terms of ease of use,” said Evan Jones, Vice President, Engineering for Sierra Wireless. “We selected Red Bend for their proven performance, experience with both mobile and M2M, and standards-based interoperability.”

Red Bend’s vDirect Mobile enables remote configuration, provisioning and updating of mobile phones and wireless devices over the air. Red Bend’s client software supports Open Mobile Alliance (OMA) Device Management (DM) standards, and is interoperable with any OMA DM-compliant server.

“This announcement is significant for Red Bend because it demonstrates the increased demand for our software management capabilities in new markets like PC cards and M2M,” said Yoram Salinger, CEO of Red Bend Software. “We are seeing more customers like Sierra Wireless turn to Red Bend for a complete mobile software management solution that includes device management. We will continue to focus on client-side management and bring more innovation to this fast-growing market.”

About Sierra Wireless
Sierra Wireless (NASDAQ: SWIR – TSX: SW) modems and software connect people and systems to mobile broadband networks around the world. The Company offers a diverse product portfolio addressing enterprise, consumer, original equipment manufacturer, specialized vertical industry, and machine-to-machine markets, and provides professional services to customers requiring expertise in wireless design, integration, and carrier certification.

About Red Bend Software
Red Bend Software helps mobile phone manufacturers and network operators to accelerate the adoption of new services and features, respond rapidly to customer needs, and reduce support costs through mobile software management solutions. LG Electronics, Motorola, NEC, Sharp, Sony Ericsson and other large handset manufacturers use Red Bend’s firmware over-the-air (FOTA) mobile client software to quickly and reliably deliver compact firmware updates to more than 255 million mobile phones in the hands of consumers. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K and the U.S.