BSQUARE Creates Embedded CE BSP for ARM Cortex-A8, TI OMAP35x EVM

BSQUARE Corp. (Nasdaq:BSQR) announced that it is producing a production-quality board support package (BSP) for TI’s new extensible OMAP35x(tm) Evaluation Module (EVM). The OMAP35x application processors are based on the new ARM® Cortex(tm)-A8 processor, which offers an unprecedented combination of laptop-like performance and superior power management for a wide range of applications, including digital set-top boxes, mobile Internet appliances, portable navigation devices, media players, and personal medical equipment. Together, the EVM and BSQUARE’s BSP—the first Windows Embedded CE BSP to support the ARM Cortex-A8 processor—will give device designers everything they need to create next-generation Windows Embedded CE-powered devices using TI’s new OMAP35x application processors.

BSQUARE, a leading systems integrator and solution provider for the global mobile and embedded community, will also provide engineering services, quality assurance, and support for device designers to help them get their Windows Embedded CE-powered OMAP35x products to market in record time.

Until now, TI’s OMAP(tm) 3 processors were available only to mobile handset customers. With the introduction of the OMAP35x platform, TI is making its OMAP processors available to the broad market, allowing a wide range of original equipment manufacturers (OEMs) to create the most advanced embedded devices.

“As a leading systems integration company for Windows Embedded CE and Windows Mobile, BSQUARE has successfully completed many OMAP-based designs, allowing customers to further foster the development of smarter, multimedia enhanced products,” said Gerard Andrews, OMAP marketing manager, TI. “Due to their extensive experience with both OMAP processors and Windows Embedded CE, BSQUARE has the expertise to help our customers get their OMAP35x-based products to market quickly.”

“We’re pleased and excited to collaborate with TI in helping the general embedded market create next-generation Windows Embedded CE- and Windows Mobile-powered devices using the OMAP35x processor family,” said Raj Khera, vice president of products, BSQUARE. “With our production-quality BSP and world-class engineering services to go along with it, TI customers will not only be able to reduce their development risk and improve the quality of their devices, but also get them to market in record time.”

“The availability of board support packages is vital in enabling the wide adoption of the Cortex-A8 processor-based OMAP processors into the general embedded market,” said Eric Schorn, vice president of marketing, Processor Division, ARM. “The BSQUARE Windows Embedded CE BSP is an important step which will enable developers to rapidly create leading-edge OMAP35-based-devices.”

ARM Cortex-A8: Marrying Super-High Performance with Power Efficiency
TI’s scalable OMAP35x application processors, which offer the best general-purpose, multimedia and graphics processing in any combination, are based on the ARM Cortex-A8 processor—ARM’s first superscalar processor. Featuring enhanced code density and performance technology, plus NEON(tm) technology for multimedia and signal processing, the ARM Cortex-A8 processor offers more than four times the processing power of today’s 300-MHz ARM9(tm) family devices. With the ability to scale in speed from 600 MHz to more than 1 GHz, the Cortex-A8 processor can meet the requirements both for power-optimized mobile devices operating with less than 300 MW and for performance-optimized consumer applications requiring 2,000 Drhystone MIPS.

BSQUARE will be delivering its production-quality BSP and other technology and services for the OMAP35x platform beginning in Q2 2008. The BSP will be available from TI to developers who purchase the EVM. To find out more about BSQUARE’s engineering services, quality assurance, and support, contact or call 1-888-820-4500.

BSQUARE is a software solution provider to the global embedded device community. Committed to delivering quality and lowering project risk and time to market, our teams collaborate with smart device makers at any stage in their device development.

About the Texas Instruments Developer Network
BSQUARE is a member of the TI Developer Network, a community of respected, well-established companies offering products and services based on TI analog and digital technology. The Network provides a broad range of end-equipment solutions, embedded software, engineering services and development tools that help customers accelerate innovation to make the world smarter, healthier, safer, greener and more fun.

BSQUARE is a registered trademark of BSQUARE Corporation. OMAP3 and OMAP35x are trademarks of Texas Instruments.