NemeriX to Showcase A-GPS, LBS Solutions at Mobile World Congress 2008

NemeriX, a leading fabless semiconductor company specializing in ultra low power, high-performance A-GPS solutions for GPS and location-based service (LBS) products, announced that it will demonstrate its latest A-GPS solutions enabling “navigation and location everywhere” at Mobile World Congress 2008 (Hall 2, Stand 2H41, 11th – 14th February, Fira de Barcelona, Spain).

NemeriX provides the world’s lowest power GPS semiconductors, enabling A-GPS solutions to be incorporated into a wide range of handheld and portable devices. NemeriX will be exhibiting its complete range of high-performance, low-power GPS systems for battery-powered applications – including vehicular, pedestrian navigation and location-based services.

In conjunction with a globally recognized and commercially successful cellular baseband semiconductor supplier, NemeriX will demonstrate and discuss the successful implementation of its NX3 A-GPS solution embedded within a baseband architecture. Additional highlights will include focus areas on NeX, NemeriX’s A-GPS Extended Ephemeris solution – targeted for mobile handsets and other devices requiring the ability to quickly acquire positioning information “deep-indoors” or in harsh multi-path environments – and NemeriX’s hosted A-GPS solutions, successfully implemented on a myriad of operating systems often in less than 24 hours.

Senior NemeriX’s executives will also be on hand to share their perspective on the “last mile” navigation market, as GPS starts to be taken from the car and into the rest of our lives. NemeriX will be offering their insight into the next generation of location-based services that will transform the mobile user experience – including social-based networking (find a friend/family member, dating, gaming), location-based marketing, targeted advertising, 3D imaging, mobile banking authentication, pay-per-use car insurance, litigation resolution for speeding tickets, and much more.

“The latest GPS technology is putting navigation into the palm of mobile consumers’ hands, however, pedestrian navigation requires a fundamentally different approach from today’s vehicular GPS solutions – and a totally new level of accuracy and technical expertise,” comments Lew Boore, VP of Marketing for NemeriX. “As leading specialists and solution providers, we are at the forefront in addressing the key challenges in delivering turn-by-turn navigation in walking environments, and an ‘in-car experience’ in indoor or dense urban environments. This will be the key to integrating GPS solutions into mobile handsets that successfully deliver on consumer expectations.”

About Mobile World Congress
The GSMA’s Mobile World Congress and Mobile Asia Congress are the world’s leading mobile communications conference and exhibition events, where top executives from mobile operators, equipment vendors, IT companies and entertainment providers meet to do business. In 2007, more than 50,000 people attended the Mobile World Congress in Barcelona. The Mobile World Congress in 2008 will take place at the Fira de Barcelona, Spain, between 11th and 14th February 2008.

About NemeriX
Founded in April 2002, NemeriX S.A. (Manno, Switzerland) is a venture-backed fabless semiconductor company specializing in ultra low power GPS and LBS integrated circuits, software and firmware for GPS and wireless applications. With the release of NX4, NemeriX has four generations of low-power, high performance, stand-alone, hosted, A-GPS experience. NemeriX’s devices enable battery­ powered location determination anywhere, anytime, facilitating the design and manufacture of truly differentiated products and an enhanced consumer experience. NemeriX’s investors include Atila Ventures, Auriga Partners, Oak Investment Partners, PolyTechnos Venture-Partners, and Vi Venture Incubator.