According to the latest “Insight Report” released by the Mobile Consumer Lab and Mind Commerce, Google’s Android is the first legitimate attempt to re-create the success of Japan’s “Wireless Ecosystem” model within the context and realities of international mobile markets. If successful, Google could spark unprecedented innovations within mobile content, service and application development, yet a number a critical factors stand in the way of such success.
This Insight Report, entitled “Google Android and the Wireless Ecosystem” looks through the hype and cynicism that has surrounded Google’s official unveiling of Android and analyzes the significance of Android versus competitive platforms such as Symbian, Windows Mobile and MontaVista, as well as competing devices such as Apple’s iPhone and RIM’s Blackberry.
“Although Symbian and Microsoft have offered the most stinging criticisms of Google’s Android, Google’s next (and most) critical challenge at this early stage of development actually lies in how it will address MontaVista, and galvanize the mobile Linux development movement,” states Dr. Philip Sugai, Director of the Mobile Consumer Lab at the International University of Japan and lead author of this report. “Without successfully accomplishing this goal, Android will become obsolete within 2008, never ever leveling a substantial competitive threat against either Symbian or Microsoft.”
Using the lessons learned from within Japan’s best-in-class Wireless Ecosystem framework, this report identifies five fundamental challenges which threaten Google’s mobile dreams and establishes four required milestones for the Open Handset Alliance to achieve in order to effectively compete within the global mobile industry.
This is the first report released jointly by the Mobile Consumer Lab in Japan and Mind Commerce of the U.S. “This report and our ongoing collaboration leverages the unique strengths of both our organizations,” states Fred Taylor, Director of Research at Mind Commerce. “As an academic research lab with an extremely international research team, the Mobile Consumer Lab has the global perspective required to understand the dynamics of this industry, while being housed in one of the world’s most advanced mobile markets. Combining that with our proven track record of success in business-focused consulting and research brings a dynamic new element to our reporting capabilities.”
A free summary of this report is available both at the Mobile Consumer Lab and Mind Commerce, and the full report can be purchased through the Mind Commerce site.
About the Mobile Consumer Lab
The Mobile Consumer Lab was founded to create new insights, ideas and ventures by bridging the gap between consumers and wireless technologies. Partnering with businesses across the mobile value system, researchers, students and faculty members are exploring the marketing effects of the mobile platform, and how to leverage this understanding into more compelling mobile, wireless and ubiquitous solutions around the world. This Lab is housed at the International University of Japan in Niigata, and is part of the University’s larger PLATFORM initiatives. More than 30 master’s students from 24+ countries are currently studying within this Lab, and all Lab activities are included on the Mobile Consumer Behavior website.
About Mind Commerce
The Mind Commerce(R) mission is to provide customized research, consulting, training, and writing services for the telecommunications and IT industry within our areas of expertise. Mind Commerce clients include manufacturers, developers, service providers, industry organizations, and government. Mind Commerce partners include various leading firms in the telecommunications industry. Mind Commerce differentiates itself from its competition by meeting the unique needs of its clients through customized product development and service delivery.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.