RipCode, TI Team on DSP-based Internet Video Transcoding Appliance

RipCode, Inc. announced their collaboration with Texas Instruments Incorporated (TI) (NYSE: TXN) to deliver the industry’s first digital signal processor (DSP)-based video transcoding appliance for Internet video. Built on a robust, scalable and configurable multi-DSP platform using open architecture standards, RipCode’s V4 video transcoding appliance utilizes TI’s DaVinci(TM) technology specifically tailored for efficient, quality digital video systems. TI’s high performance processors give RipCode the ability to replace between 10 – 20 GPP transcode servers with a single RipCode appliance, improving bottom line revenue through significant energy and cooling cost savings.

“Video transcoding requires intensive processing power. And with more than 500,000 videos uploaded to the Internet every day, new, more efficient technologies are needed to transcode video faster and to a larger and more expansive set of video enabled devices,” said RipCode CEO, Brendon Mills. “RipCode designed our transcoding appliance using TI’s DaVinci DSP processors specifically to address today’s unique Web 2.0 needs.”

RipCode’s patent-pending transcoding appliance significantly accelerates the process of re-purposing Internet and mobile video across a variety of media. This consolidated, high concurrency processing enables RipCode to lower the physical barriers now restricting content from being viewed on multiple viewing mediums, replace less efficient and more expensive GPP transcode servers, and reduce an operator’s overall hardware, storage, and energy use.

The RipCode V4 appliance takes advantage of TI’s comprehensive DaVinci portfolio of optimized software, development tools, application frameworks and integrated programmable DSP-based system-on-chip (SoCs) to support simultaneous, multi-channel switching between file-to-file, stream-to-stream and on-demand transcoding(TM) in a single rack unit appliance.

Equipped with an array of DaVinci processors, RipCode’s high concurrency transcoding appliance offers a high performance, energy efficient alternative to general purpose video transcode servers. This is especially beneficial for broadcasters, syndicators and user generated video sites, which can now dramatically reduce the amount of hardware, storage and energy use that is required to process increasing volumes of Internet and mobile video by more than 80% over non-DSP solutions.

“TI has a rich heritage in video processing, and we are excited to work with RipCode to uniquely address the dynamic Internet and mobile video landscape,” said Greg Mar, DaVinci technology manager, TI. “Our digital signal processing platforms deliver the required real-time performance and processing power to efficiently manage the onslaught of video and variety of codecs we are seeing today. This allows for significant processing improvements, such as eliminating the need to constantly move video files between traditional GPP servers and large storage systems, reduced latency, lower power usage and minimal storage requirements.”

About Texas Instruments
Texas Instruments Incorporated (NYSE: TXN) provides innovative digital signal processing (DSP) and analog technologies to meet our customers’ real-world signal processing requirements. In addition to semiconductors, the company’s businesses include Educational and Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

About RipCode
Headquartered in Dallas, Texas, RipCode is the first company to address video transcoding as a true network appliance. Designed to process multiple concurrent, parallel transcode paths, RipCode significantly accelerates the re-purposing of mobile video, social networking video and studio-based productions. This consolidated, high concurrency processing enables RipCode to lower the physical barriers now restricting content from being viewed on multiple viewing mediums, supplant existing servers and reduce overall hardware, storage, and energy usage. RipCode products support file-to-file, stream-to-stream and an innovative On-Demand Transcoding^(SM) for optimal flexibility in mobile and user generated content applications. Founded in 2005, RipCode is privately held and backed by leading venture capital firms including Hunt Ventures, Vesbridge Partners, El Dorado Ventures and ATA Ventures.

DaVinci is a trademark of Texas Instruments. RipCode is a trademark of RipCode Inc.