Discretix Expects Embedded Security Sales to Double

“Unplugged” used to be a term reserved for wall sockets and MTV specials, but people today are no longer bound to their homes and offices. Smartphones, media players and portable storage devices continue to expand as the most common global platforms for communications, information, entertainment, and commerce. This means that someone has to ensure the security of all that on-the-go information.

Discretix, increasingly has become the answer. Since its founding in 2000 Discretix has established itself as the world leader in embedded security solutions for smart mobile and storage devices. Recently named to the INC. 500 list of America’s fastest growing private companies based on its three-year growth rate of 615%, Discretix expects revenues to double again this year, following a string of high-profile business wins from Motorola, SanDisk, Spansion, CoreLogic, Renesas, NXP, Sony Ericsson and others. Ranked by Gartner among the leaders of the embedded security market with a 32% market share in 2006(1), Discretix is a Red Herring 100 Europe winner as well.

The key to the company’s success, says Gal Salomon, CEO and founder of Discretix, is presenting security technologies that are very strategic in nature. “In the worldwide marketplace for mobile devices, time-to-market is everything,” Salomon noted. “Manufacturers want a complete security solution that is not only interoperable with the full range of global standards, but also can be pre-integrated at the design phase. Discretix solutions meet these tests.”

Massive Growth
Demand for Discretix solutions is fueled by the huge amount of commercial and enterprise content, stored, purchased, shared, and played on mobile devices. Portable music and video are bigger than ever; games, commerce and enterprise applications and other value-added products are being offered in unheard-of numbers as well.

So far in 2007, Discretix Multi-Scheme DRM has scored design wins from Motorola, for its new and highly innovative Moto Z8 mobile phone; and BenQ, for its next generation feature phones, among others. Digital mobile TV is still in its infancy, promising to reshape the entire wireless market. Discretix protects the applications and content being distributed ensuring that owners and originators are protected.

To help mobile device OEMs shorten their time-to-market for new products, Discretix recently announced the integration of the Discretix Multi-Scheme DRM client for Texas Instruments Incorporated (TI’s) OMAP(TM) platform, giving OEMs a robust digital rights management solution that is validated and market-ready. CryptoCell®, Discretix’ embedded security platform for mobile devices and chipsets, was also licensed to numerous chipset manufacturers, providing a complete security solution for portable media players, Flash memory devices, smartphones and feature phones.

One of the most exciting developments is the formation of a mobile security partner eco-system. Last April, Discretix announced a partnership with CoreMedia, a leading convergent content software provider. The partnership brought CoreMedia’s platform together with Discretix’ Multi-Scheme DRM and Mobile TV Security Client, giving mobile device OEMs an end-to-end framework for mobile television, music, video and much more. Discretix also announced the integration of its mobile TV technology into S3′s onHandTV(TM) mobile interactive Digital TV (DTV) client and CyberLink’s Mobile TV Player and Electronic Service Guide (ESG). The joint solution will give mobile device vendors a complete, pre-integrated and fully-validated mobile TV platform.

Discretix has also integrated its solution with all of the leading mobile operating systems and has formed alliances with many of the leading semiconductor IP vendors including; ARM, ARC and Virage Logic.

Multi-Modal Solutions
As Discretix looks beyond the short term, it is concentrating on multi-modal solutions that secure applications across the full spectrum of existing and emerging mobile technologies. “Currently we offer mobile handset security for many different combinations of chipsets and operating systems. That’s a massive undertaking,” Salomon said. “Yet with mobile networks expanding under a global mix of GSM, GPRS, 3G, 3.5G, WiFi, WiMax and other transport standards, our job is going to get even more complex. Our goal is to have an ecosystem of pre-integrated, flexible solutions ready that will allow our OEM customers to stay one step ahead of the competition in this rapidly-changing industry.”

About Discretix
Discretix’ security solutions are deployed in mobile and flash memory devices, enabling the commercial distribution of premium services and applications while protecting the device and its contents. Discretix’ products include embedded security co-processors and a broad range of software security applications. The solutions are tightly integrated into the device, enhancing security without compromising the user experience. Discretix, a privately-owned company, serves the needs of some of the world’s best-known semiconductor and device manufacturers and has been consistently ranked among the leaders of the embedded security market.

CryptoCell is a registered trademark of Discretix, Ltd.

(1) Market Share: Semiconductor Intellectual Property Revenue, Worldwide, 2006, Christian Heidarson, 20 June 2007