CCID Consulting Releases Consumer Electronics – Motor Control MCU Report

CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on consumer electronics and the new application of motor control MCUs.

Presently, global energy reserves are reducing while the demand for energy is growing at an annual rate of 3%, thus it is important to use the available energy sources abstemiously and intellectually. China is one of the power consumption powers in the world and although the annual power consumption per capita is only 1/3 of the world average, the power consumption of China is increasing fast, along with its sustainable economic development. From 1991 to 2000, the power consumption of China doubled and it could reach 33,700- kilowatt hours by 2020 if this rate is maintained, a figure nearly double the current world power consumption figures.

In the face of such a severe situation, it has become commonplace to try and achieve both high performance and energy conservation of motors (one of the main fields of power consumption), and motor control IC has attracted the attention of major semiconductor manufacturers and they have released products in order to grasp the decision occasions during ever-increasing market competition.

The present motor control IC products are mainly divided into three categories: motor control dedicated chips, MCUs and DSPs for motor control applications. As seen from the performance and application area, motor control dedicated ICs have advantages and a bigger market share with the low- power and low-end applications, as they are easy to use and take shorter periods to develop, but they have become outdated now due to limits on system design, flexibility and performance.

Along with the increasing demand for motor control applications and system functions, and the falling cost of DSPs and MSUs along with the development of IC technologies, MCUs and DSPs have begun to be applied to fields that can’t adopt high-performance control owing to the previous high costs. As to the product properties, motor control MCUs emphasize particularly on I/O quantity and size of programmable storage, while DSPs are apt at high-speed arithmetic. As compared with MCUs, DSPs have a more powerful signal processing architecture. Through software programming, additional functions and algorithms, DSPs can realize high efficiency and high-level control, but it is difficult to master DSP algorithms.

In recent years, motor controls have been applied to more fields, and MCUs have become a new force in the mid- to low-end motor control fields and is seeing a growth in market share owing to the higher price of DSPs. In 2006, the motor control MCU market grew at 35.9% in China and the business scale topped RMB10 billion.

Figure 1: China’s Motor Control MCU Market Scale From 2003 to 2006
China's Motor Control MCU Market Scale
Source: CCID Consulting; Sept. 2007

In the motor control MCU market in China, consumer electronics, industrial control and automotive electronics are the three major fields of application. The industrial field has seen the highest demand for motor controls from the earliest stage and applications focus on all kinds of numerical control machines, commercial units and processing machines, and previously, industrial control even held more than 80% of the motor control MCU market. As a relatively mature field of application, the industrial motor control MCU market should develop steadily and the growth rate is expected to maintain a 22%-24% increase over the next few years.

However, it is expected that in the coming years consumer electronics will be the key force boosting market growth, surpassing the industrial control. The reason for the change being that on one hand the country advocates building a energy-saving society and has taken measures on energy conservation in the home electrical appliance field, but on the other hand, going with the trend of energy conservation, the home electrical appliance manufacturers hope to achieve low power consumption, low radiation and low noise, thus they require motor controls with better performances and need DSPs or MCUs to realize this objective. Facing the intensified competition in the home electrical appliance market, manufacturers are sensitive to the cost of IC products, and MCUs, with their relatively lower price, are therefore more competitive in this field.

Presently, China’s energy-saving home electrical appliance market is still at a low level and the power-saving technology application field and markets need to be developed on a large scale. Motor control MCUs are mainly applied to the white home electrical appliances, such as variable frequency air conditioners, refrigerators and washing machines, etc. It is forecast that, along with the further application of power-saving technologies in China’s home electrical appliance industry, China, the global home electrical appliance production base, will have a huge demand for motor control MCUs and the annual growth rate of this market is expected to be more than 25% from 2007 to 2011 and it will become the major force driving the growth of China’s motor control market.

Figure 2: Growth Forecast for Motor Control MCUs in Industrial and Consumer Electronics Fields in China
Growth Forecast for Motor Control MCUs
Source: CCID Consulting; Sept. 2007

About CCID Consulting
CCID Consulting Co., Ltd (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly affiliate to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Harbin, with over 300 professional consultants and industry experts. The company’s business scope has covered over 200 large and medium-sized cities in China. Apart from home market development, CCID Consulting establishes international cooperation links across the United States, Asia-pacific area and Europe, by setting up agents in the U.S, Japan, South Korea, Australia, Singapore, Italy and Russia, along with the aim to be global.

Based on four major competitiveness of the powerful data channels, industrial resources, intensive knowledge and deep understandings of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategy planning, IT application, marketing strategy, human resources and information technology outsourcing. Her customers range from industrial users in IT, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits herself to be the No.1 consultant in strategic consulting, the No.1 Brand for Strategic Consultancy, No. 1 advisor for Enterprise Management and the No. 1 Consultant for Government Decision-making.