Broadcast Radio Industry Supports iTunes Tagging

CBS RADIO, Clear Channel, Cumulus, Cox, Entercom and Greater Media announced that they are in the process of installing iTunes Tagging technology. As a result, consumers who hear a song on their local HD Radio stations – and want to preview, buy and download it later on iTunes – will soon be able to do that with just the touch of a button on an enabled HD Radio receiver.

“We are very pleased with the strong support iTunes Tagging has received from the broadcast radio industry,” said Greg Joswiak, Apple’s Vice President of iPod Product Marketing. “iTunes Tagging is a great way for local broadcasters to jump into the digital music space and for consumers to easily discover new music on their HD Radio and enjoy it with iTunes and their iPod.”

“When asked about the possibilities for HD Radio broadcasting my response is always the same – the opportunities are limitless,” said Dan Mason, President and CEO, CBS RADIO. “This announcement is proof positive that HD Radio technology is a significant advancement for the radio industry, one that will afford our listeners with greater access to the music they discover on our stations. We’re thrilled to be working with Apple’s iTunes and iPod, the world’s leading portable music player, and are excited to see the company embracing all the benefits HD Radio technology provides.”

Mark Mays, CEO of Clear Channel Communications, Inc. commented, “Clear Channel Radio remains committed to being the leader in HD Radio content on both primary and multicast channels, and our embrace of iTunes tagging is just the latest step in that leadership. We believe that HD Radio innovations such as this will continue to open up additional and new services for consumers and revenue opportunities for broadcasters.”

“Empowering our audience with more information and choice has been a cornerstone of Cox Radio’s new technology efforts, and this exciting opportunity is a natural extension of that,” said Bob Neil, President and CEO of Cox Radio, Inc.

“Entercom is committed to supporting iTunes Tagging,” said David J. Field, President and CEO of Entercom Communications Corp. “This unique technology enables listeners to purchase the music they hear on our HD Radio channels, and we fully support its implementation in our local markets.”

Peter Smyth, President and CEO, Greater Media, Inc., commented, “Greater Media believes in HD Radio technology, and innovations such as this and other data transmission capabilities will broaden and deepen our ability to communicate with listeners on many different levels.”

“Leveraging HD Radio technology, broadcasters are expanding their business models with new revenue streams,” said Bob Struble, President and CEO of iBiquity Digital. “We commend the groups who have demonstrated the foresight and commitment to implement iTunes Tagging technology, and we welcome other broadcasters to join them.”

iTunes Tagging is perfectly matched to FM radio, which continues to be the place where most consumers are introduced to new music and new artists. A May 2007 study by Jacobs Media found that 54% of respondents identified FM radio as their number one source for new music, far outdistancing the second ranked source in the poll (friends/other people) which was identified by 11% of respondents.

iTunes Tagging is designed to make music listening, discovery, and purchase easier. iTunes Tagging enables consumers using HD Radio receivers that have been equipped with a special Tag button, to “tag” songs that they hear on the FM dial for subsequent preview and purchase on iTunes.

JBL and Polk Audio will have the first available products that enable iTunes Tagging. The new Polk I-Sonic® Entertainment System 2 and the JBL iHD will both include the Tag button. These products will go on sale during the holiday shopping season. Additional products that include the Tag button for both the home and car will follow in early 2008.

Peter Ferrara, CEO of the HD Digital Radio Alliance, the coalition of radio broadcasters formed to promote HD Radio technology, commented on the broadcasters’ promotional plan for iTunes Tagging, saying, “The HD Digital Radio Alliance is tremendously excited about this great new HD Radio feature and will broadly promote iTunes Tagging. We plan a multi-million dollar advertising campaign focusing on the JBL and Polk products, as well as participating retailers.”

About iBiquity Digital
iBiquity Digital Corporation is the developer of the HD Radio system which is powering the AM/FM digital radio revolution. This transformational technology allows AM and FM stations to broadcast digital signals in tandem with their analog signals, providing broadcasters with a platform to deliver multiple channels of programming on the same frequency (HD2 multicasting); crystal-clear, CD-quality sound; advanced services such as traffic updates; and text information. More than 1,500 U.S. HD Radio stations are on the air, with nearly half of those offering additional content via multicast channels. HD Radio technology is being or has been tested in many countries throughout the world, including Argentina, Australia, Bosnia, Brazil, Canada, Czech Republic, France, Hong Kong, Indonesia, Mexico, New Zealand, Philippines, Poland, Switzerland, Thailand and Ukraine.

HD Radio(TM) and the HD Radio logo are proprietary trademarks of iBiquity Digital Corp. Apple, the Apple logo, iPod, iTunes, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries.