STMicroelectronics Creates Single Board Point-of-Sale Reference Design

STMicroelectronics (NYSE: STM), the world’s leading semiconductor supplier for the Industrial market, announced the availability of its POS (Point of Sale) reference design that integrates the card payment and fiscal cash register on a single board. The all-in-one system delivers optimized performance and significant cost benefits, coupled with superior reliability and expandability.

ST’s reference design effectively addresses the new requirement of China’s central government that all POS machines across the country be equipped with a fiscal cash register, or fiscal memory, which records all sales transactions at the POS machine for tax purposes. Whereas existing solutions usually rely on the card payment and fiscal memory modules from different suppliers, ST’s all-in-one reference design integrates both capabilities/functions on one board. The integrated approach results in the use of fewer components, a smaller board, and better utilization of system resources. ST’s design lowers the bill-of-material costs by as much as 70%.

ST’s integrated reference design provides increased reliability and security. The embedded SIM-card module uses a secure wireless connection when authenticating the cash machine at the bank for online transactions. The system is equipped with protection against unauthorized access and virus attacks.

A wide range of communication interfaces including USB, Ethernet and RFID makes it possible to expand ST’s POS platform with peripherals including display and touch panels, bar-code and RFID readers, a PIN pad and printers. In addition, the POS terminal can be easily connected to external data systems such as a stock inventory database.

“ST has leveraged its world-class product portfolio and extensive Tax and Banking know-how in industrial systems to deliver an all-in-one POS offering tailored to the needs of the Chinese market,” said Leslie Leong, Senior Manager, Multisystem Competence Center, STMicroelectronics’ Greater China Region. “With its unparalleled level of integration and reliability, ST’s approach offers a strong contender in the upcoming country-wide POS replacement campaign.”

The Chinese market for fiscal-cash-register POS systems is estimated to grow to 10~15 million units within the next three years.

About STMicroelectronics
STMicroelectronics is a global leader in developing and delivering semiconductor solutions across the spectrum of microelectronics applications. An unrivalled combination of silicon and system expertise, manufacturing strength, Intellectual Property (IP) portfolio and strategic partners positions the Company at the forefront of System-on-Chip (SoC) technology and its products play a key role in enabling today’s convergence markets. The Company’s shares are traded on the New York Stock Exchange, on Euronext Paris and on the Milan Stock Exchange. In 2006, the Company’s net revenues were $9.85 billion and net earnings were $782 million.