Toshiba Storage Device Division (SDD), the industry leader in 1.8-inch form factor hard disk drives (HDDs), announced a 160 gigabyte1 CE-ATA HDD, the largest2 capacity in this small form factor HDD class. The new drive is Toshiba’s first to feature the CE-ATA interface, which has been designed for optimal performance and power utilization in portable media players (PMP) and other consumer electronics (CE) products.
In addition to the two-platter, 8-millimeter high 160GB MK1626GCB 1.8-inch HDD, Toshiba introduced the 80GB MK8022GAA, a single-platter, 5-millimeter high 1.8-inch HDD to provide a thinner and lighter alternative for PATA-based CE applications. This new 1.8-inch family employs improved read-write heads and media with an enhanced magnetic layer to achieve an areal density of 353 megabits per square millimeter (228 gigabits per square inch).
Packing larger data capacities into small form factor HDDs will drive continued advances in the PMP market to meet growing demand for personal digital media supporting high-capacity video, photo and audio applications.
“Toshiba’s new 1.8-inch HDDs build on our long-time leadership in this key product segment and gives CE manufacturers the tools to create smaller, lighter and more compelling handheld devices,” said Scott Maccabe, vice president and general manager of Toshiba Storage Device Division. “Storage is an integral part of the digital experience, and these small form factor HDDs deliver the capacity, power efficiency and throughput to support, if not accelerate, consumer demand for sophisticated portable computing, multimedia and entertainment devices.”
HDDs are now used in a wide variety of applications spanning both the IT and CE arenas with integration into PMPs, digital audio players, digital video recorders, copiers, mobile PCs and more. The market has demonstrated a voracious appetite for larger storage capacities, as broadband Internet and more powerful, rich media applications bring audio-visual (AV) capabilities to new products, particularly PMPs, tablets and mobile PCs. With the introduction of this high-capacity HDD, Toshiba is enabling CE manufacturers to meet consumer needs for storing and enjoying large media files, such as home videos, high-definition movies, digital music collections and personal photo libraries.
In addition to increased capacity, Toshiba has significantly reduced the power consumption3 of the 160GB HDD to 0.002W/GB, which is 33 percent less than the previous 1.8-inch 100GB model, demonstrating Toshiba’s continued commitment to energy efficiency measures and compliance with Japan’s Energy Conservation Law. In addition, both drives offer more environmentally friendly designs and comply with the EU’s RoHS directive4, which came into force in July 2006.
Toshiba’s new 1.8-inch HDDs are being integrated by OEM partners for consumer products slated for the holiday season. The company will showcase the new family at DISKCON USA 2007 on Sept. 19-20 in Santa Clara, Calif.
About Toshiba Storage Device Division
Toshiba SDD, a division of Toshiba America Information Systems, Inc., leads the market in the development, design and manufacturing of small form factor 2.5-inch and 1.8-inch hard disk drives, as well as next-generation HD DVD storage products. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators and distributors in the United States. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as worldwide leaders.
About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.
TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 191,000 employees worldwide and annual sales of over U.S. $60 billion (FY2006).
*1 One Gigabyte (1 GB) means 10 = 1,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1 GB = 2 = 1,073,741,824 bytes, and therefore shows less storage capacity. Available storage capacity will also be less if the computer includes one or more pre-installed operating systems, pre-installed software applications, or media content. Actual formatted capacity may vary.
*2 The industry’s largest commercially available capacity in a 1.8-inch hard disk drive, as of Sept. 5, 2007 (source: Toshiba)
*3 Excludes power consumption from recording capacity, both of which are defined by Japan’s Energy Conservation Law.
*4 The RoHS Directive is European Union legislation that restricts the use of six hazardous substances in electrical and electronic equipment.