Cypress Powers Sharp Internet AQUOS Remote Control

Cypress Semiconductor Corp. (NYSE: CY) announced that Sharp Corporation has chosen Cypress’s WirelessUSB(TM) LP 2.4-GHz transceiver and enCoRe(TM) III 8-bit reprogrammable flash microcontroller (MCU) for the innovative remote control used with its Internet AQUOS line of LCD television and PC systems. The Internet AQUOS remote control serves as TV remote, mouse and keyboard thanks to alpha-numeric keys, a trackpad and RF connectivity. The remote uses Cypress’s robust WirelessUSB LP radio to maintain high-quality RF performance in the home, avoiding interference from other 2.4-GHz sources. Cypress’s wireless solution overcomes infrared’s line of sight limitations, and it also preserves battery life with best-in-class power consumption.

The Sharp Internet AQUOS PC-TV combination lets users watch broadband broadcasting on a high-resolution screen with a home entertainment PC running Windows Vista. The accompanying remote control allows users to conveniently control the Internet AQUOS system even if the media server is tucked away for aesthetic reasons. The new remote leverages the industry-leading interference immunity of Cypress’s WirelessUSB protocol for uninterrupted operation in the home environment, where the 2.4-GHz spectrum is crowded with signals from common appliances such as Wi-Fi, microwaves and cordless phones.

“The Internet AQUOS PC-TV combination brings rich Internet content to Sharp’s leading LCD-HDTV products; the creative remote control design places the power of both at the fingertips of consumers,” said Shingo Fueta, department general manager of New Business Development Center, Wireless Convergence Division, Information and Communication Systems Group, Sharp Corporation. “Controlling a television and PC functionality goes beyond the capabilities of traditional infrared remotes, but Cypress’s technology enables the reliable communication link our system demands and allows consumers to experience true wireless freedom and mobility.”

“We are pleased to have an industry leader such as Sharp select our 2.4-GHz WirelessUSB technology for their innovative Internet AQUOS line of home entertainment products,” said Matt Branda, senior product marketing manager of Cypress’s Wireless Solutions. “WirelessUSB LP is making strong inroads into the remote control market as RF technology begins to displace infrared due to its inherent limitations.”

About WirelessUSB LP
Cypress’s WirelessUSB LP offers an unparalleled feature set to enable superior interference immunity, low bill-of-materials (BOM) costs, higher data rate applications, and faster time-to-market for keyboards, mice, gaming devices, presenter tools, and remotes, as well as other simple, multi-point-to-point wireless applications. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, it operates between 1.8 and 3.6 volts, using advanced power-saving techniques to extend battery life in devices such as wireless mice. WirelessUSB LP uses Cypress’s patented frequency agile DSSS technology to offer best-in-class interference immunity for a 2.4-GHz radio system. This combination of low power consumption, interference immunity and low cost make it ideal for wireless HID applications.

About Sharp
Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses.

Sharp Corporation employs about 56,800 people in the world (as of May 31, 2007) and recorded consolidated annual sales of 3,127,771 million yen for the fiscal year ended March 31, 2007.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC(R) Programmable System-on-Chip(TM), USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSB(TM) radio system-on-chip, to West Bridge(TM) and EZ-USB(R) FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY.

Cypress, the Cypress logo and PSoC are registered trademarks, and WirelessUSB, enCoRe and KISSBind are trademarks of Cypress Semiconductor Corporation.