Freescale India Announces Embedded Design Challenge

Freescale Semiconductor is offering engineering students and embedded developers in India the opportunity to turn great designs into 8-bit innovations. The embedded design contest, which began August 1, challenges engineers to stretch their imagination and create innovative prototypes using Freescale’s 8-bit HCS08 8/16-pin microcontroller (MCU). To compete in the design challenge, participants must submit their design prototypes complete with schematics and software developed with CodeWarrior(TM) tools, along with a working, board-level demonstration of the product by October 31, 2007.

The submitted designs will be judged by a panel of industry experts and academicians for creativity, design efficiency, technical complexity, and overall application innovation and usefulness. The first 100 “early bird” registrations will receive awards of appreciation to acknowledge early participation.

The award-winning entries will be announced at the Freescale Technology Forum (FTF) India at Bangalore on November 19-20, 2007. The first-prize winner will receive a four-day all-expenses-paid trip to Malaysia that includes sight-seeing opportunities and a tour of Freescale’s manufacturing facilities in the region. The second-place winner will also have the opportunity to win an exciting prize. The top 25 entries will have a chance to attend FTF Bangalore for a close-up look at the latest technology innovations that Freescale is bringing to market.

“Freescale is dedicated to fostering a spirit of innovation and creativity within the Indian embedded design community,” said Sanjeev Keskar, country manager for Freescale Semiconductor India Pvt. Ltd. “This contest provides students and industry professionals with challenging opportunities to compete for excellence in embedded design.”

During the design challenge, Freescale’s 8-bit HCS08 MCU for the industrial, consumer and automotive markets will be available to contestants at a special discounted rate of Rs. 1000/- through AMMOS Software Technologies Pvt. Ltd.

The contest underscores Freescale’s commitment to nourishing technical talent in India. Other related initiatives include Freescale’s University Program, which enables students to experience the latest semiconductor design technologies and provides access to Freescale products, architectures and training materials.

How to participate in the contest

  • To register and get a starter development kit, the eligible participant must send a cheque of Rs.1000/-, made out to Ammos Software Technologies Pvt. Ltd. along with the address and phone no. of the person to whom the kit needs to be couriered to:

    Ammos Software Technologies Pvt. Ltd.
    #125/1-18, T. Mariyappa Road, 1st Block
    Jayanagar, Bangalore – 560 011
    Phone: +91-80-41808600
    Fax: +91-80-51210660

  • The participant will receive a starter kit with hardware and software development tools one week after registering
  • The kit contains the DEMO9S08QG8 board, CodeWarriorTM Development Studio CD, USB Cable, Quick Start Guide, User Manual and Resource CD
  • The participant must submit a completed entry with schematics (in PDF) and software (in CodeWarrior Project Format) with one working proto board through courier by October 31st, 2007 by (4.00 p.m. Indian Standard Time) to:

    Sales Department, Freescale
    Freescale Semiconductor India Private Limited
    Campus 1 C, RMZ EcoSpace
    Devarabisanahalli, Sarjapur Outer Ring
    Road, Bangalore – 560037
    Tel.: +91-80-41504200

  • Industry and academic experts will select winners and results will be communicated to all winners by 10th November, 2007
  • Participants may submit more than one entry.

About Freescale India
Headquartered in Noida, Freescale India’s operations include a research and development centre in Noida, with a software centre and sales office in Bangalore. Focused on next-generation technologies, the company employs over 1000 engineers. The India Design Centre has filed more than 30 patents over the last two years.

About Freescale Semiconductor
Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. The privately held company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale is one of the world’s largest semiconductor companies with 2006 sales of $6.4 billion (USD).

Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc.