BitTorrent Rolls Out Software Development Kit for CE Devices

BitTorrent, the global standard for high-quality content delivery on the Internet, announced the availability of its Software Development Kit (SDK) for consumer electronics devices. The goal of BitTorrent’s Software Licensing and related Device Certification Program is to ensure a superior entertainment experience for users of a growing array of CE products integrating BitTorrent’s technology. BitTorrent is enabling hardware manufacturers to bundle, optimize, embed or develop integrated content delivery services for products such as Network-Attached Storage (NAS) devices, set-top boxes, digital media adapters and routers.

Buffalo Inc., a global leader in the design, development and manufacturing of wireless and wired networking, storage and memory solutions, is the latest to announce it will integrate BitTorrent functionality into its next generation of NAS devices, which will ship globally. As part of the collaboration, Buffalo will also participate in BitTorrent’s Device Certification Program, which provides seamless compatibility between hardware and the expanding number of BitTorrent-based consumer and commercial-grade services, as well as marketing and branding opportunities. BitTorrent has already teamed with chipmakers Marvell Semiconductors and iAdea/Star Semiconductor; and hardware manufacturers ASUSTeK, Netgear, Planex Communications and QNAP Systems.

“We see BitTorrent as broadband’s next ‘killer app’ and integrating this functionality more deeply into our product line ensures our customers will be investing in value-added products offering the best digital entertainment experience,” said Morikazu Sano, Assistant General Manager, Global Marketing at Buffalo Inc. “To gain BitTorrent Certified status for our NAS devices informs our customers that we are committed to providing them with a high-performance and simple user experience for accessing and enjoying rich content on the Internet.”

The BitTorrent Device Software business is one of three lines of business being operated by BitTorrent, Inc. BitTorrent launched its consumer entertainment network in February 2007 at featuring titles from over 40 major content partners such as 20th Century Fox, MGM, MTV Networks and Paramount. BitTorrent will also soon be launching its commercial content delivery platform, BitTorrent DNA. BitTorrent’s Device Software business, supported by its SDK and Device Certification Program, bolsters the worldwide installed base of over 150 million BitTorrent clients by helping users identify hardware products that deliver the best performance and consumer experience.

“Given that BitTorrent is already the standard for rich content delivery on the Web; the growing ecosystem reinforces our vision to provide a very fast, intuitive and seamless way for consumers to enjoy movies, music and games,” said Ashwin Navin, President and Co-Founder of BitTorrent, Inc. “Whether it’s a NAS device from Buffalo, a set-top-box, a wireless router, or any other partner product, ‘BitTorrent Certified’ universally stands for a better digital entertainment experience.”

The BitTorrent SDK is generally available now for hardware developers to license.

About BitTorrent
BitTorrent is the global standard for delivering high-quality files over the Internet. Millions of users worldwide are using BitTorrent’s leading peer-assisted content delivery platform to publish, discover and download digital entertainment content quickly, easily and securely. Founded in 2004, BitTorrent is a privately held company backed by venture capital firms, Accel and DCM (formerly known as Doll Capital Management). The company is headquartered in San Francisco, California.

BitTorrent is a trademark of BitTorrent, Inc.

About Buffalo Inc.
Buffalo Inc., based in Japan, is a leading global provider of award-winning networking, storage, multimedia and memory solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology.