MediaTek Integrates Qflix Technology into Optical Storage Chipset

Sonic Solutions(R) (NASDAQ:SNIC) announced that MediaTek (TSE:2454) (“MediaTek”), a market leader in fabless semiconductor technology for wireless communications and digital media solutions, is implementing CSS recording into the latest chipsets, which can ensure the Qflix(TM) compatibility of optical storage drives. Qflix technology enables the burning of Internet video content to DVD with Content Scramble System (CSS) encryption – the same copy protection found on commercially released DVDs. DVD writers using the new MediaTek chipsets, combined with online entertainment delivery services built on Sonic software, will create an ecosystem to provide consumers a safe, legitimate, and reliable way to purchase, download and record entertainment to DVD.

MediaTek is demonstrating the new chipsets in Sonic’s private meeting room at the Grand Hyatt Taipei, Presidential Suite, 24th floor (room 2436) during Computex Taipei 2007, taking place through June 9th in Taipei, Taiwan, Republic of China.

“Since its inception, MediaTek has been committed to supplying its customers with the most comprehensive optical storage IC chipsets and assisting them in creating extremely competitive solutions,” said Alex Chen, director of sales and marketing, MediaTek. “Our collaboration with Sonic and the incorporation of Qflix technology enables us to once again be at the forefront of market innovation and allow our partners to participate in this exciting new model for the distribution of entertainment.”

Qflix implementation is made possible through Sonic’s comprehensive DVD On Demand(TM) technology platform. Sonic DVD On Demand provides an end-to-end solution for digital distribution, including a DRM gateway for secure export of content from approved download systems, precision video codecs that simultaneously convert Internet-delivered video into MPEG-2 video for DVD during the download process, automated DVD formatting tools for converting video into interactive DVDs, and an Extensible Media Protection Architecture (XMPA) that allows a wide variety of studio-approved copy protection mechanisms to be applied to DVDs as they are being burned.

“We are extremely pleased to be partnering with a leading developer of optical drive technology,” said Jim Taylor, senior vice president and general manager of Sonic Solutions’ Advanced Technology Group. “As a supplier to major drive OEMs, MediaTek will help expedite Sonic’s goal to bring ‘purchase, download and burn’ capabilities to consumers around the world.”

About Sonic
Sonic Solutions (NASDAQ:SNIC) enables the creation, management, and enjoyment of digital media content from Hollywood to home. Sonic’s products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic’s patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs.

Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the Sonic DVD On Demand(TM) platform, defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

Sonic, the Sonic logo, Sonic Solutions, Qflix, AuthorScript, Sonic DVD On Demand, Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries.