Texas Instruments Licenses Sonic CinePlayer CE Navigator

Sonic Solutions(R) (NASDAQ:SNIC) announced an agreement to license its Sonic(R) CinePlayer(R) CE Navigator to Texas Instruments (NYSE:TXN). TI will offer CinePlayer Navigator with DaVinci(TM) processors, the world’s most advanced semiconductor for next generation digital video products. The agreement extends the reach of Sonic technology, which will provide core interactive functionality for DaVinci processors in a vast array of digital video applications, such as videophones, automotive infotainment, digital still cameras, streaming media, IP set-top boxes, and video security systems.

“Sonic was a natural partner for Texas Instruments as we looked to bring best-of-breed video experiences to handhelds, the home, and the car,” said Greg Mar, DSP SoC marketing manager, TI. “Sonic supports an impressive feature set with minimal demand on system resources and was cost-effective and easy to implement with DaVinci technology.”

Sonic has become the choice for leading technology companies that wish to integrate DVD navigation, playback, recording and authoring into chips such as Texas Instruments’ DaVinci processors. DaVinci technology provides video equipment manufacturers with complete system solutions including integrated processors, software, tools and support to simplify the design process and accelerate innovation.

“We are honored to have been selected by such a respected industry leader for a groundbreaking offering like the DaVinci technology and be exposed to new markets,” said Jim Taylor, general manager of Sonic’s Advanced Technology Group. “Sonic’s technologies have been selected by a diverse group of developers that power digital media creation and playback across the Hollywood to home value chain, including major studios, music download sites, kiosk builders, PC application developers, and set-top player manufacturers.”

Sonic CinePlayer CE DVD Navigator SDK offers a cost effective solution for DVD playback in advanced DSP and system-on-a-chip (SOC) platforms. Created by Sonic’s Advanced Technology Group, CinePlayer CE DVD Navigator is part of the company’s ever-increasing portfolio of technologies that are licensed to enable media playback, DVD recording and authoring and electronic sell through. Sonic’s technologies are licensed by leading technology companies such as Adobe, Microsoft, Nintendo, and Broadcom and used to enable digital media experiences in a wide variety of markets including consumer electronics, PCs, kiosks, automotive entertainment systems, and music and video download services. In addition to standard DVD, Sonic has introduced comprehensive support for emerging high-definition formats, Blu-Ray Disc and HD DVD.

About Sonic
Sonic Solutions (NASDAQ:SNIC) enables the creation, management, and enjoyment of digital media content from Hollywood to home. Sonic’s products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic’s patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through Sonic DVD On Demand(TM), defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

Sonic, the Sonic logo, Sonic Solutions, AuthorScript, CinePlayer, Sonic DVD On Demand, and Roxio are trademarks or registered trademarks of Sonic Solutions or its subsidiaries in the United States and/or other countries.