Standing Room Only at X-Fest

There was standing room only at the launch of Avnet Electronics Marketing’s X-Fest global seminar and training series in Beijing on 3 April – the first in a 90-city worldwide programme jointly sponsored by Avnet, Xilinx and industry leaders together in a collaborative effort to provide system level solutions for customers to meet with design challenges.

More than 300 delegates – twice the number originally anticipated – packed the main ballroom and function rooms of the X-Fest venue in downtown Beijing for specialised training on design solutions for FPGA circuitry and the components surrounding FPGAs.

X-Fest also created a sensation at its next stop, Shanghai, attracting close to 300 delegates to an event originally designed for half that number. In addition to technical sessions, attendees in Shanghai and Beijing also witnessed demonstrations and displays sponsored by Agilent Technologies, Analog Devices, Hirain, Lauterbach, LynuxWorks, National Semiconductor, Rigol, Synplicity, Texas Instruments, The MathWorks and Xilinx, which offered a unique opportunity to explore some of the latest design solutions.

“We thought China was the obvious choice to launch the X-Fest global seminar series because it is the heart of the global electronics manufacturing machine,” said Tim Barber, vice president of global Xilinx marketing for Avnet Electronics Marketing. “The outstanding results of these first two sessions demonstrate that Avnet hears the voice of customers and fulfilled their needs – the customers are driving for system level solutions and moving away from the single component solution support, which help them overcome design challenges and complex market demand.”

After the kick-off in Beijing and Shanghai, X-Fest events continue to run throughout April in five other China cities including Nanjing, Wuhan, Chengdu, Xian, and Shenzhen. X-Fest will continue its global tour throughout May-July 2007 in locations in Asia, including Korea, India, Singapore, Australia, New Zealand and Taiwan. X-Fest events are also planned throughout Europe, Japan and North America. Complete program and registration information is available online.

“The global X-Fest program is the first of its kind in the electronics distribution industry,” Barber added. “Joining forces with Xilinx and our other partners has created an event which encompasses an entire ecosystem of providers who can showcase the latest design solutions that integrate with Xilinx FPGAs. What attendees get is something very special – an intense, single-day session where design engineers can connect with multiple suppliers to explore the latest breakthroughs in the FPGA design space.”

Attendees left the first two X-Fest events armed with the tools and practical knowledge necessary to tackle new and existing design challenges for embedded processing, DSP, power supplies, memory interfaces and analog front ends.

“The key to X-Fest’s success is that it gives design engineers deep insight into the key technology domains. These are areas where Xilinx FPGAs deliver unique, high impact capabilities, such as embedded processing, digital signal processing, serial connectivity and logic design,” said Omid Tahernia, vice president and general manager of the Processing Solutions Group at Xilinx. “We look forward to replicating this success as the event rolls on to cover 90 cities around the world, allowing designers to explore and assess how these breakthrough solutions can be applied to their own design innovations.”

About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. (NYSE:AVT), a Fortune 500 company. Avnet Electronics Marketing serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services.

About Avnet
With more than 250 locations serving customers in 70 countries worldwide, Avnet (NYSE: AVT) markets, distributes and adds value to the products of the world’s leading electronic component suppliers, enterprise computer manufacturers and embedded subsystem providers. Additionally, Avnet brings a breadth and depth of service capabilities, such as supply-chain optimization, logistics solutions, product assembly, device programming, computer system integration and engineering design assistance. For the fiscal year ended July 1, 2006, Avnet generated revenue of $14.25 billion.

About Xilinx
Xilinx, Inc. is the worldwide leader of programmable logic solutions.