Torino Video Controller Powers Samsung Digital TV

Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel TVs, monitors and other consumer display products, announced that Samsung Electronics Co., Ltd, a global leader in the consumer electronics and digital convergence industry, has selected Genesis’s Torino video controller solution, the FLI30336, to power the video processing in its new Digital TV/Monitor. Samsung model LS22CRNSF/XAA is a 22-inch ATSC Multi-function Monitor DTV, supporting resolutions up to WSXGA+ (1680×1050) and is scheduled to be available in the U.S. starting in May 2007.

Genesis Microchip’s Torino IC, the FLI30336, is the latest generation of the Cortez Advanced platform and offers the most robust set of Faroudja DCDi Cinema(R) video processing technologies available. Torino combines unique analog and digital processing to drastically reduce video noise without sacrificing image quality and sharpness and offers next-generation Faroudja RealColor(R) color management technologies to provide TV manufacturers with the ability to manipulate images for accurate color reproduction. In addition, the Torino IC offers an improved video decoder and VBI slicer, as well as high resolution 1080p and WUXGA (1920 x 1200) panel support, high frame rate panel support up WXGA 120Hz, true 10-bit plus video processing and dual 3D video decoders.

“Samsung selected Genesis’s Torino controller because of its powerful video processing algorithms required to deliver stunning, vivid images in our high-end, full-featured Digital TV MFM,” said Mr. S.G. Kim, vice president of Samsung’s Visual Display Division. “We knew our customers would appreciate the integration of Emmy award-winning Faroudja technologies along with other advanced features to make this product unique and attractive.”

“We are pleased to have been designed into Samsung’s leading edge Digital TV/Monitor with our latest generation of the Cortez controller family,” said Graham Loveridge, vice president of TV marketing for Genesis Microchip. “Torino’s exceptional video decoding, advanced video processing and high-speed PC capture deliver a truly powerful home entertainment experience.”

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

About Genesis Microchip
Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(R) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Europe, Taiwan, South Korea, China, Japan and Singapore.

Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, Faroudja DCDi Cinema, TrueLife, and IntelliComb are trademarks or registered trademarks of Genesis Microchip Inc.