Toshiba SDD Creates 1.8-Inch Hard Disk Drives for Ultra Mobile PC

Toshiba Storage Device Division (SDD), the industry pioneer in mobile storage products, announced collaboration with Intel Corporation to provide a family of 1.8-inch hard disk drive (HDD) solutions for the newest-generation Ultra Mobile PC (UMPC) and MID (Mobile Internet Device) platform architecture, which made its debut at the Intel Developer Forum (IDF) 2007 Conference in Beijing, China. Toshiba’s 1.8-inch HDDs provide the small footprint, high capacity, low power and ruggedness needed to deliver the UMPC experience using Intel’s new Intel(R) Ultra Mobile Platform 2007.

Available in 30GB, 40GB, 60GB, 80GB and 100 GB1 capacities, Toshiba’s 1.8-inch HDDs deliver the storage capacity and responsiveness necessary to support the new platform’s advanced computing capabilities while meeting the longer battery life, durability and small footprint requirements of the mobile environment. The Intel(R) Ultra Mobile Platform 2007 represents a significant step in the creation of a new category of connected mobile devices that support the full range of PC functionality including a seamless Internet experience, location adaptability and anytime connectivity for wireless email, instant messenger chat and VoIP.

“Toshiba’s dedication to the advancement of 1.8-inch form factor storage solutions is realized in the new UMPC and MID platforms,” said Robert DeLine, Director of Marketing of the Ultra Mobility Group at Intel Corporation. “These storage solutions, combined with Intel’s high-performance, energy efficient processor and chipset, are well-suited for the demanding consumer.”

As the first company to successfully market the 1.8-inch HDD form factor, Toshiba commands over 75 percent market share in the category according to IDC2 and has shipped more than 40 million 1.8-inch HDDs since introduction in 2000.

“Toshiba’s continued technology leadership in mobile HDDs has enabled us to offer a robust storage solution for Intel’s next-generation UMPC and MID platforms,” said Maciek Brzeski, vice president of marketing at Toshiba Storage Device Division. “Storage is a key factor in propelling the UMPC platform forward. Thanks to our introduction of perpendicular magnetic recording two years ago, we have greatly advanced the storage capacity of 1.8-inch HDDs to provide a meaningful solution for the mobile computing arena.”

Toshiba will showcase its 1.8-inch HDDs for the new Intel(R) Ultra Mobile Platform 2007 at the Intel Developer Forum in Beijing, China, April 17-18. The event provides developers, suppliers and OEM partners with a forum to evaluate new technologies and their potential applications.

About Toshiba Storage Device Division
Toshiba SDD, a division of Toshiba America Information Systems, Inc., leads the market in the development, design and manufacturing of small form factor 2.5-inch, 1.8-inch and 0.85-inch hard disk drives, as well as next-generation HD DVD storage products. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators and distributors in the United States. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as worldwide leaders.

About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile product and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 172,000 employees worldwide and annual sales of over US $54 billion (FY2005).

1) Toshiba defines a gigabyte (GB) as one billion bytes.
2) Source: IDC 4Q06 quarterly world wide hard disk drive data.