Siano Mobile Silicon, a leading supplier of semiconductor solutions for Mobile Digital TV (MDTV), announced that Siano’s SMS1000 multi-standard receiver chip will power Intel MID platforms, unveiled in a demonstration at Intel’s Developer Forum (IDF) event in Beijing. The MID (Mobile Internet Device) product category delivers entertainment, communication and navigation usages enhanced by a rich Internet experience to consumers in small, ultra-mobile devices.
“We are thrilled to be working with Intel on their upcoming MID platform, as this clearly reflects our leading position in the industry,” said Alon Ironi, CEO, Siano. “This advanced platform paves the way for notebook and consumer electronics manufacturers to provide end users with multi-channel, high quality TV everywhere.”
Especially designed for low power, the MID platform will allow consumers to watch mobile TV for 8 to 20 hours (depending on the broadcast technology) before their device runs out of battery.
“Bringing high quality mobile digital TV reception to MIDs is an important capability as consumers become more media hungry,” said Robert DeLine, Director of Marketing for Intel’s Ultra Mobility Group. “Siano’s SMS1000 provides high quality, wide-coverage mobile TV, and coupled with Intel’s ultra mobile silicon solutions, enable innovative form factors with long battery life.”
The Siano SMS1000 is the industry’s only low-cost, ultra-low-power, quad-band multi-standard receiver in mass production. It supports DVB-H, DVB-T, DAB, DAB-IP and T-DMB mobile digital standards, in various spectrum ranges, from 170MHz up to 1680MHz.
About Siano Mobile Silicon
Siano Mobile Silicon provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company’s all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Since its establishment in June 2004 Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners. The company has 65 employees and is headquartered in Israel, with business development offices in Beijing, Taipei, Seoul and the Silicon Valley.