SiRF, Motorola to Unify Common APIs for Location-Enabled Services

SiRF Technology Holdings, Inc. (Nasdaq: SIRF) announced an agreement with Motorola that will further enable the global developer community to harness the power of location for application development. Through this agreement, Motorola and SiRF will harmonize their respective location-enabling APIs, making it possible for location applications to be written once, deployed across a wide range of handsets and fully integrated with a mobile device’s native applications — from calling, messaging and browsing to address books, calendars and email.

As a result of this collaboration between SiRF and Motorola, location-based applications developed using SiRF’s SiRFstudio platform will work on devices incorporating Motorola’s new Location Services Framework and vice versa. All these applications can be integrated with the native applications delivered out-of-the-box with the mobile handset — such as messaging, contacts, calendar, etc. — significantly enhancing the experience of location as an intrinsic and useful part of nearly everything they do with their mobile device. By supporting interoperability, both companies aim to simplify and expedite location-enabled application development and extend developer distribution.

“Location-enabled applications such as turn-by-turn navigation or a buddy finder should appear to the user to be an intrinsic part of the handset’s basic functionality, integrated with and providing useful extensions to the device’s native applications they use the most,” said Kanwar Chadha, founder and vice president of marketing for SiRF. “The unification of these location APIs provides the means to integrate them with other LBS applications, making location more relevant to the real-world tasks and activities users engage in with their mobile devices.”

“With a wealth of experience delivering location-enabled devices and solutions, Motorola is committed to driving new location services forward and our agreement with SiRF to unify APIs underscores this,” said David Harris, Senior Director, Product and Xperience Invention, Motorola. “With the introduction of Motorola’s new Location Services Framework and through our collaboration with SiRF, we’re enabling the global development community to innovate the next generation of experiences that integrate location in compelling ways for consumers.”

About SiRFstudio
SiRFstudio is part of the SiRFecosystem, a comprehensive suite of tools and resources to speed development, testing and marketing of LBS applications that drive higher ARPUs and provide a compelling locative experience for users. More than one hundred companies are already participating in the SiRFecosystem LBS developer community, creating unique LocativeMedia(TM) applications and services.

About SiRF Technology Holdings, Inc.
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF’s technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF.