iBiquity Digital Corporation, the sole developer of digital HD Radio(TM) technology, has hired Fernando Monetti as Manager, Broadcast Business Development for Latin America. Monetti will help manage and develop demand for HD Radio broadcasting in Latin America, where interest in the technology continues to rise following its preliminary implementation in Brazil, which now boasts 16 HD Radio stations broadcasting to a coverage area of 30 million people.
“We are very pleased that Fernando has joined our team,” said Scott Stull, Vice President of Business Development, iBiquity Digital Corporation. “With more than 20 years of experience working in the broadcast industry and tremendous knowledge of Latin America, Fernando will play an important role in expanding the adoption of HD Radio technology in the region.”
Monetti joins iBiquity after serving as a Sales Manager at Thales (now Thomson Broadcast and Multimedia), where he was responsible for the promotion and sales of the Thales broadcast portfolio. Previously, he was with FDM in Buenos Aires, Argentina, managing broadcast product sales in Argentina and Uruguay. He also worked for Consolidated Media Systems helping create a network of dealer systems in Latin America. Monetti studied Electronic Engineering at the Universidad Tecnologica de Avellaneda and Business Administration at the Universidad Argentina de la Empresa. He is fluent in Spanish, Portuguese and Italian.
“Latin American broadcast networks continue to show interest for HD Radio technology and its ability to deliver dramatically improved sound quality and HD2 multicast capabilities within the existing broadcast spectrum. Fernando will provide our team with the ability to better respond to their inquiries about the HD Radio system, which have sharply increased over the past six months,” said Perry Priestley, director of international broadcast business development, to whom Monetti will report.
About iBiquity Digital
iBiquity Digital Corporation is the developer of the HD Radio(TM) system, which is powering the AM/FM digital radio revolution. This transformational technology allows AM and FM stations to broadcast digital signals in tandem with their analog signals, providing broadcasters with a platform to offer multiple channels of programming on the same frequency (HD2 multicasting); crystal-clear, CD-quality sound; services such as real-time traffic updates; and scrolling text and graphics content. More than 1,200 HD Radio stations are on the air in the U.S., with more than 500 offering multicasting channels. HD Radio technology is now being tested and adopted in many countries outside the U.S., including Australia, Brazil, Canada, Indonesia, New Zealand, Philippines, Poland, Switzerland, Thailand and Ukraine. iBiquity’s investors are global leaders in the technology, broadcasting, manufacturing, media and financial industries.