Samsung Expands NOR Flash Portfolio

Samsung Electronics Co., Ltd., the world leader in advanced semiconductor technology solutions, announced that it has begun competing broadly in the NOR flash market worldwide. Previously providing NOR memory only to its largest customers upon request and as part of some multi-chip packages, the company is now offering a comprehensive range of NOR flash from 16Mb to 512Mb densities for all interested parties.

“Consistent with our overall strategy of offering the broadest portfolio of memory products, we now offer a complete line of NOR flash products beginning last month. We see NOR flash as a key component in low-end cell phones which would hold substantial market share in emerging markets,” said John R. Cerrato, vice president, global account sales, Samsung Semiconductor, Inc.

At the start of the year, Samsung reinforced its flash memory business strategy by expanding offerings of NOR flash memory in all major application markets, specifically networking, handsets and other consumer electronics, as well as to its key customers.

Production schedules have been primed for quick turnaround in order to meet fast-track customer demands for NOR flash, primarily in the handset market.

Samsung is the largest producer of the NAND flash memory focusing on the higher growth potential for high density and fast write performance.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.