Alliance Digital Opens Office in Shenzhen, China

Alliance Digital Inc., a leading China information and communications technology (ICT) market development, representation, and outsourced sales and support services firm announced the establishment of its newest office in Shenzhen, China and the addition of Eric Chadwick as senior vice president.

At the end of 2006, China led the world with 461 million mobile subscribers and 367 million fixed-line subscribers, with over 100 million broadband users and 135 million internet users, while still poised for further significant growth. Alliance Digital is addressing this growth in cooperation with its foreign vendor clients as well as developing global partnerships for its clients with leading China partners, which are expanding internationally.

Alliance Digital’s new Shenzhen office represents Alliance Digital’s third office in mainland China, after Beijing and Shanghai, and will allow the company’s foreign vendor clients an expanded sales and support platform for the growing number of important customers and partners in southern China.

In his new role, Eric Chadwick will leverage his extensive technology, management, and China market experience to expand China sales penetration and strategic partnerships. Eric comes to Alliance Digital with over 20 years of China and Asia Pacific leadership experience with AT&T, Lucent, and Telemac Corporation.

“China customers and partners desire professional, dedicated local sales and technical support. Alliance Digital provides an effective platform to allow leading foreign vendors to enter China, have a dedicated local sales and technical team, and provide excellent local support. The addition of Eric Chadwick and our Shenzhen office will enhance our service level to our foreign vendor clients as well as our China customers and partners,” said Alliance Digital CEO David Sullivan.

About Alliance Digital, Inc.
Alliance Digital provides China market development, representation, and outsourced sales and support services to information and communications technology (ICT) vendors wishing to enter or expand their position in the China market. Alliance Digital focuses on the rapid and cost-effective development of China market programs, dedicated sales and support teams, and strategic partnerships with leading China customers and resellers, all within an optional build-operate-transfer (BOT) program. For more information, email at