Pressmart and IMImobile announced the availability of “mPaper.” This unique collaborative technology will enable news publishers an opportunity to tap the fastest growing mobile mass market of young and technology savvy subscribers who wish to read news and access their favorite newspaper content while on the move. mPaper opens a new window of opportunity for content publishers as well as news carriers to offer newspapers on a mobile screen in their original format.
To begin, nine major operators from India and other nations will offer this serivce over WAP portals for their customers. The mPaper is unique, it offers features like archives, search & saving news reports and will be available on a monthly subscription. The New Media Delivery Platform(TM) enables a managed delivery service to publications that value the velocity and dynamism of Web 2.0 space without losing their print identity on WAP-compliant handsets.
“Through our partnership with IMImobile, we have opened up a new business avenue for our customers to deliver their branded news content over the powerful mobile medium.” Sanjiv Gupta, CEO, Pressmart, Said. “At present Pressmart has many leading newspapers, providing branded content using its ePublishing products. Bu combining IMImobile’s mobile data technology with Pressmart’s epaper technology, we will deliver revolutionary products to our customers. Our goal is to work with IMImobile as our strategic technology partner to deliver exciting new mPaper solutions in the future.”
The newspaper brands that will be immediately available include brands such as The Hindustan Times (Mumbai and Delhi editions), The Deccan Chronicle (Hyderabad and Chennai Editions), DNA, Indian Express, The Asian Age, The Financial Express, The New Indian Express, The Telegraph and Pioneer.
“mPaper will become an exciting new category of technology that will give people an unique newspaper reading experience from their favorite WAP enabled handsets,” said IMImobile, CEO, A R Vishwanath, “We’re pleased to have collaborated with Pressmart for developing mPaper for mobile users. It will be a whole new way for people with a mobile lifestyle who want their news on the move.”
The mPaper technology aggregates news from publishing partners and on-the-fly converts the text and image content to suit the variety of handset models. Pressmart and IMImobile plan to roll out other SMS, MMS and Voice based services using the newspaper content. For the first time, even vernacular content will be available on the mobile. Leading Indian language newspapers will be rolled out on this service soon.
Pressmart is a New Media Delivery Partner of leading newspapers and magazines published in over 15 languages across 21 countries. Pressmart takes over where the pre-press ends and delivers the electronic edition on multiple distribution channels including web (as a print-replica ePaper edition), Mobile, RSS, Podcasts, Blogs, Social Networking Sites, Article Directories, Search Engines, etc. Pressmart also offers digitization of legacy archives from multiple physical formats into re-usable and monetizable digital formats. Pressmart has digitized over 400 years’ worth of newspapers, magazines and journals. Pressmart is a subsidiary of Bodhtree Consulting Limited and is based out of Hyderabad, India.
IMImobile is a next-generation end-to-end enabler of Mobile Value Added Services (VAS) for Mobile Operators, Media Companies and Enterprises. It has developed a proprietary suite of robust core VAS platform messaging gateways, a service delivery platform and a content management system called DaVinci that it deploys on a managed services model across the globe. It has also built a host of client and server-side applications including portals and storefronts. It is one of the leading content aggregators in Asia having built up a library of high-quality content from 220 diverse sources. IMImobile has a global presence across India, Europe, Latin America, Middle East and Africa and is equipped to deliver and manage mobile applications and services anywhere in the world.