Cellphones Say Bye-bye MMC, Hello microSD

The new Strategy Analytics Handset Component Technologies service report, “Removable Memory Card Forecast: MMC Down and Almost Out of Cellphones,” highlights the rapid shift to the adoption of removable memory card slot formats in mobile phones during 2006.

The microSD format has become the format of choice among almost all handset OEMs in 2006, growing from just 21% of slotted phones in 2005 to 65% in 2006, mostly at the expense of the MMC formats.

“Between them, Samsung and LG introduced 65 new handsets with removable memory card slots in the last nine months, all of them using the microSD slot format,” comments Stuart Robinson, Director of the Handset Component Technology service at Strategy Analytics.

“MMC formats had an appalling year in the cellphone industry in 2006 and have lost support from nearly all handset vendors,” adds Stephen Entwistle, VP Strategic Technologies. “The Nokia N72, and the BenQ-Siemens M81 were the only two phones introduced recently that use one of the RS-MMC formats.”

This report also forecasts sales of all formats of removable memory card slot phones between 2003 and 2010.

About Strategy Analytics
Strategy Analytics, Inc. – a global research and consulting firm – provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA, and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies and Enabling Technologies.