Results obtained from a recent IDC survey of more than 4,000 mobile phone and smartphone subscribers from five countries suggests that interest in emerging applications will drive future smartphone sales. The survey results, part of an IDC multiclient study, show that interest in WiFi access and location-based services are highest in the U.S. and U.K., while storage capacity, music quality, and photo quality are the highest in Germany, India, and China.
“The mobile device today is increasingly becoming a multi-talented productivity and entertainment tool, and next-generation networks, services, and device technologies will only amplify that perception,” said Randy Giusto, group vice president for IDC’s Mobility, Computing and Consumer Markets research.
Besides a focus on applications, the multiclient study also observed that monthly average revenue per user (ARPU) rose everywhere except Germany as survey respondents switched from traditional mobile phones to smartphones. IDC concludes from study results that smartphone subscribers are also generally more satisfied with their devices than mobile phone subscribers, which leads to heavier use and greater spending, thereby impacting ARPU. IDC also believes that customer experiences and satisfaction levels related to operating systems (OS) are emerging as a competitive differentiator and ARPU driver over mobile phones, especially as a wider segment of both business and consumer subscribers are adopting smart phones.
The IDC special report, Mobile Device ARPU for Leading Markets: U.S., U.K., Germany, India, and China, A Multiclient Study, explores which key mobile device features, operating systems, and applications influence ARPU, and compare and contrast them among users in five countries — the U.S., U.K., Germany, India, and China. Data is segmented by mobile phone and smart phone respondents, as well as by smartphone OS, and mobile operator, for each country market surveyed. This document represents a comprehensive study outlining the summarized results of each country, comparing and contrasting results by country, and exploring the role device features, operating systems, mobile device brands, and mobile operators play across these markets. This study follows IDC’s successful U.S. Mobile ARPU Influencers multiclient, which focused exclusively on the U.S. market and was published in May 2005.
Meet Randy Giusto and other IDC research analysts at 2007 International CES, where IDC will host three breakfast briefings at the Wynn Las Vegas on January 8th, 9th, and 10th. The briefings will feature IDC’s expert analysts as they discuss opportunities for technology, services, device, content, and hardware vendors to capitalize on trends in consumer markets. Register today.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 42 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.