Improving Product Innovation by Focusing on Requirements

Telelogic (STO:TLOG), the leading provider of software solutions that align advanced systems and software development with business objectives, today announced that Aberdeen Group has identified that objective decision-making can significantly improve product innovation.

The Aberdeen Group study, “The Product Portfolio Management Benchmark Report” identifies that the top actions needed to achieve product growth are “increasing fit of products to customers and market needs” and “increasing value of new products chosen.” The report finds that while these actions are highly needed, most organizations participating in the study focus on project management functions.

“Most product failures are self-inflicted with poorly defined requirements or changing priorities as primary reasons for failure. These problems indicate a higher level issue than can be effectively solved by improving project execution and task management,” says report author, Jim Brown, Aberdeen Vice President of Global Product Innovation and Engineering Research. “Without a common, trusted understanding of value, decisions become subjective. This, coupled with poorly defined decision criteria, allows inertia and politics to reign supreme.”

The study participants also reported that the top two reasons for product failure can be traced to unclear or continually changing product definitions (42%) or a product that doesn’t actually address market or customer needs (37%).

“Requirements-driven development places the focus on the customer’s needs, allowing an organization to keep them foremost in the development process.” said Anders Lidbeck, President and CEO, Telelogic. “Requirements are the common thread that links development with customers. As the Aberdeen Group report findings suggest, it’s critical that companies make the right decisions about what requirements to address based on their customer and market value, and to ensure that they are fulfilled through development.”

About Aberdeen Group
Aberdeen Group, Inc. provides fact-based research and insights focused on the global, technology-driven value chain. Aberdeen’s benchmarking, market and solution assessments, sales acceleration programs, and conferences support Global 5000 value chain and technology executives – and the solution providers who server them. For more information, call 617-723-7890 or access the report online.

About Telelogic
Telelogic(R) is a leading global provider of solutions for automating and supporting best practices across the enterprise – from powerful modeling of business processes and enterprise architectures to requirements-driven development of advanced systems and software. Telelogic’s solutions enable organizations to align product, systems, and software development lifecycles with business objectives and customer needs to dramatically improve quality and predictability, while significantly reducing time-to-market and overall costs.

To better enable our customers’ drive towards an automated lifecycle process, Telelogic supports an open architecture and the use of standardized languages. As an industry leader and technology visionary, Telelogic is actively involved in shaping the future of enterprise architecture, application lifecycle management, and customer needs management by participating in industry organizations such as INCOSE, OMG, The Open Group, Eclipse, ETSI, ITU-T, the TeleManagement Forum, and AUTOSAR.

Headquartered in Malmö, Sweden, with U.S. headquarters in Irvine, California, Telelogic has operations in 20 countries worldwide. Customers include Airbus, Alcatel, BAE SYSTEMS, BMW, Boeing, DaimlerChrysler, Deutsche Bank, Ericsson, General Electric, General Motors, Lockheed Martin, Motorola, NEC, Philips, Samsung, Siemens, Sprint, Thales, and Vodafone.