Encirq to Discuss Mobile Device Software Strategies at TV2Mobile

Encirq Corporation, the global leader in device data management and the creator of DeviceSQL, today announced that Brian Gildon, senior technology strategist at Encirq, will discuss mobile device software strategies for delivering a premium mobile TV experience at the TV2Mobile ’06 Conference in Santa Clara, CA on November 2, 2006.

Brian Gildon has over a decade of experience in technologies and software tools for the mobile handset, set-top box and interactive entertainment industry. His presentation, “Software Strategies to Deliver a Better Mobile TV Experience,” will highlight the importance of helping consumers find the content and services they want while examining software strategies for delivering these capabilities in spite of small and varied screen sizes, limited hardware resources and evolving video standards and metadata formats.

Software Strategies to Deliver a Better Mobile TV Experience
Brian Gildon, Sr. Technology Strategist
Thursday, November 2, 2006
8:30 – 9:00 AM

“The burgeoning mobile TV market has many challenges to overcome in order to provide the ease of use and quality of service needed to drive the market,” said Gildon. “New device data management solutions such as DeviceSQL from Encirq enhances the consumer experience by optimizing the use of limited hardware resources available in today¹s converged mobile devcies.”

TV2Mobile ’06 is being held in conjunction with GSPx 2006 and will feature real-life implementations of DVB-H, MediaFLO, T-DMB, ISDB-T, 3G and 4G, as well as presentations and panel discussions on various business opportunities behind these technologies. Additional information on the TV2Mobile Conference can be found on the World Wide Web.

About Encirq
Encirq Corporation is the global leader in device data management software and the creator of DeviceSQL. Encirq enables companies in the wireless, consumer electronics and in-vehicle infotainment markets to employ and integrate device data to increase their products¹ independent intelligence and usability. DeviceSQL accelerates the delivery of new device functionality, improved services, innovative business models and compelling user experiences all while improving performance, optimizing system resources and reducing costs. Established in 1998, Encirq partners with companies around the globe to transform their businesses and industries. Encirq is headquartered in Silicon Valley with regional offices in Japan and Korea.