Microchip Medical Products Group Targets Medical Device Market

Microchip Technology Inc., a leading provider of microcontroller and analog semiconductors, today announced the formation of the Medical Products Group (MPG) to address the emerging challenges of the medical electronics market through close partnerships with medical device makers.

Many in the medical market have already realized the benefits of using Microchip’s semiconductors, including small package sizes, low power consumption through nanoWatt Technology, and the ability to easily add connectivity to their products through on-chip communications peripherals, such as Ethernet, USB, the ZigBee(TM) wireless networking protocol, the IrDA(R) infrared protocol and Controller Area Networking (CAN).

According to the FDA, aging baby boomers are driving a “consumerization” of therapeutic and diagnostic medical devices, as more medical care is being done in the home. This trend is fueling the development of smarter and easier-to-use consumer medical devices—the largest portion of the $100 billion medical device market, which is growing at an annual rate of 15%, overall.

Microchip’s broad portfolio of industry-leading 8- and 16-bit PIC(R) microcontrollers, 16-bit dsPIC(R) digital signal controllers, analog and interface semiconductors, KEELOQ(R) security products and non-volatile memory semiconductors is ideally suited to address the specific needs of the medical device market. Microchip offers high-performance microcontroller architectures with application-optimized peripherals and an easy migration path to re-use code in whichever microcontroller best fits the application.

Additionally, Microchip offers low-risk development with all of its semiconductor products through a full suite of world-class development tools and software, including the free MPLAB(R) Integrated Development Environment.

“With the creation of the Medical Products Group, we are bringing Microchip’s unique advantages to a market that is large and growing,” said Dan Termer, vice president of Microchip’s Vertical Markets Group. “Advances in semiconductors are enabling unprecedented innovation in medical devices, and Microchip is playing a vital role in enabling this trend.”

Microchip’s semiconductors are designed to be horizontal and general purpose, enabling them to address a wide range of applications. Specific medical application examples include: Implanted Devices (cardiac rhythm management, neural stimulation, drug delivery, bariatric therapy); Portable Devices (diagnostic imaging, oxygen therapy, patient monitoring); Home-Use Devices (vital-sign monitoring, disease management, rehabilitation, compliance monitoring, medical information terminals); Security (authentication of consumables, data confidentiality).

Medical Design Support
In addition to a worldwide network of sales offices, regional training centers and distribution partners, Microchip has developed a comprehensive online Medical Design Center, located at www.microchip.com/medical. The center is divided into four main medical-design categories: Data Acquisition, User Interface, Processing and Connectivity. Each section contains application notes, design guides, reference manuals, user guides, Tips n’ Tricks documents, and detailed product and development-tool information to assist engineers in designing medical applications.

For additional information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip’s medical web site.

Microchip Customer Support
Microchip is committed to supporting its customers by helping design engineers develop products faster and more efficiently. Customers can access four main service areas at www.microchip.com. The Support area provides a fast way to get questions answered; the Sample area offers free evaluation samples of any Microchip device; microchipDIRECT provides 24-hour pricing, ordering, inventory and credit for convenient purchasing of all Microchip devices and development tools; finally, the Training area educates customers through webinars, sign-ups for local seminar and workshop courses, and information about the annual MASTERs events held throughout the world.

About Microchip Technology
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality.

The Microchip name and logo, PIC, dsPIC, MPLAB, and KEELOQ are registered trademarks of Microchip Technology Inc. in the USA and other countries.