VaST Systems Promotes Jeff Roane to Vice President of Marketing

VaST Systems Technology Corporation-the technology leader in embedded design-today announced the promotion of Jeff Roane to the position of vice president of marketing and business development reporting to VaST’s CEO, Alain Labat.

Roane joined VaST from ProphICy Semiconductor, where he was founder and CEO. Prior to ProphICy, Roane was vice president of marketing for SP&R at Cadence Design Systems. Roane, who holds a BSEE from the University of Akron, began his career at Texas Instruments. He has significant managerial experience at both startups and established semiconductor and design automation companies.

“I am particularly enthused to have Jeff at the helm of our marketing function. As a truly innovative technology, our market focus is critical and VaST is very fortunate to have Jeff’s background and skill set to effectively drive our emerging technology into the mainstream. His success at VaST, along with 20 plus years of applicable semiconductor and design automation industry experience, will add immensely to the strength of our executive team,” said Alain Labat, VaST president and CEO.

“I am extremely excited to be part of the VaST team. It is a rare opportunity to be part of a company at the forefront of major advances in both design and business practices. VaST unique solutions enable a fundamental shift in embedded system design and design exchange within the supply chain,” commented Roane.

About VaST
VaST Systems Technology Corporation solutions enable the creation of a virtual system prototype-a cycle-accurate software model of a system that operates at near real-time speeds under actual software loads. VaST’s solutions are OSCI SystemC-compliant and are used for architecture, hardware and software design. VaST solutions dramatically improve time to market and quality while reducing development costs and risk. Current customers include worldwide leaders in semiconductors, automotive electronics, wireless devices, and consumer electronics. VaST is headquartered in Sunnyvale, California with sales and support offices worldwide.