Toshiba Ranks First in Mobile HDD Shipments for Portable Devices

Toshiba, the industry pioneer in mobile hard disk drives (HDDs), continued to top all manufacturers in mobile HDD shipments into portable devices for the second quarter of 2006, according to the most recent storage industry report from research firm International Data Corporation (IDC).

IDC reported that Toshiba’s global market share is 27 percent for mobile HDD (2.5-inch and smaller form factors) shipments(1), marking the company’s fourth consecutive quarter as the mobile market leader. Toshiba’s HDDs, including 2.5-inch, 1.8-inch and 0.85-inch form factors, are important components in popular mobile computers, consumer electronics devices and automotive applications.

“Toshiba’s technology leadership, particularly with perpendicular recording, the industry’s highest capacity 2.5-inch HDD at 200GB and our dominance in the 1.8-inch HDD category, provides our OEM partners with the leading-edge storage solutions they need to deliver innovative products to consumers,” said Scott Maccabe, vice president and general manager, Toshiba Storage Device Division. “HDDs are vital components of today’s digital devices, and they are enabling rapid growth in the mobile sector as consumers embrace the digital experience that mass storage provides.”

Toshiba continues to drive innovation in the mobile HDD category and recently announced its second-generation PMR product, a 200GB(2) 2.5-inch HDD featuring the world’s highest areal density at 178.8 gigabits per square inch and the highest capacity in the standard 9.5mm mobile PC format. The newest PMR offering will be an important component in mobile computers delivering the high capacity needed to store data, music, movies and more for the on-the-go consumer. Toshiba is the only HDD manufacturer shipping a 1.8-inch PMR-based 40GB and 80GB HDD.

“The size of portable digital devices continues to shrink while storage capacity requirements keep growing,” said John Rydning, IDC’s research manager for hard disk drives. “Toshiba’s product portfolio, built around high-capacity mobile disk drives using advanced technologies, such as perpendicular magnetic recording, enabled the company to maintain a leading 27 percent unit share for all form factor mobile-class HDDs in the second quarter of 2006.”(2)

About Toshiba Storage Device Division
Toshiba SDD, a division of Toshiba America Information Systems, Inc., leads the market in the development, design and manufacturing of small form factor 2.5-inch, 1.8-inch and 0.85-inch hard disk drives. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators and distributors in the United States. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as worldwide leaders.

About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has worldwide sales of over $54 billion and approximately 300 subsidiaries and affiliates worldwide.

(1) Source: IDC 2Q06 quarterly world wide hard disk drive data.
(2) Capacity of HDD is calculated with a basis of one gigabyte (GB) equals one billion bytes.