Analog Devices Accelerates Development of Mobile TV Receivers for China

Analog Devices Inc. (NYSE: ADI), a global leader in high-performance semiconductors for signal-processing applications, today announced it has collaborated with Legend Silicon Corp., a leading supplier of silicon solutions for broadband wireless broadcasting, to accelerate the development of mobile TV receivers for China with the industry’s first digital TV standard-compliant receiver solution. The companies will demonstrate this solution for China’s newly established terrestrial TV broadcast standard at the International Mobitv Summit & Show 2006 in Shenzhen, China, on September 1 and 2. The new digital terrestrial TV broadcasting standard, coded GB 20600-2006, was announced by the Standardization Administration of China on August 30, 2006, and will come into effect on August 1, 2007. Legend Silicon is the first company to provide a demodulator compliant with the standard.

Coupling demodulators from Legend with low-power RF tuners from ADI’s Integrant Technologies, which is a leading supplier of mobile TV tuners, will enable customers to quickly integrate digital reception into a range of portable devices, including portable media players (PMPs), PDAs, smart phones and laptops. Integrant Technologies is an Analog Devices company specializing in low-power radio tuners that allow portable communications, computer, and consumer devices to receive digital TV and digital radio broadcasts. ADI completed its acquisition of Integrant Technologies in July 2006.

Legend Silicon’s demodulator was designed from the ground up to provide services for both fixed terrestrial high-definition television (HDTV) and mobile broadcasts. Based on TDS-OFDM (time domain synchronous – orthogonal frequency division multiplexing) technology, this solution excels in providing continuous reception in the challenging conditions mobile applications present, as well as accommodating fixed applications in urban environments comprised of severe multipath interference.

“As the 2008 Olympic Games in Beijing approach, we expect the Chinese market to rapidly deploy digital broadcast TV services with millions of consumer electronic devices equipped to receive digital broadcast signals,” said John Hussey, vice president of High Speed Signal Processing, Analog Devices. “Initial rollout will begin in set-top boxes, automobiles, and televisions, followed soon after by high-end PDAs, smart phones and portable media players. By 2008, the total market size of mobile TV applications in China is expected to be upwards of tens of millions of units. Ultimately the technology will be adapted for mass-market mobile phones.”

The joint demonstration platform meets the low-power, performance and time-to-market requirements that will be needed to support digital reception in portable platforms. Battery efficiency, small form factors, and lower-cost solutions are enabled by the low-power Integrant RF tuner, which will support mobile extensions and applications of the Chinese digital broadcast standard. Analog Devices collaborated with Legend Silicon for its market-leading, second-generation silicon (LS8913) to handle the demodulation of digital broadcasts. ADI also is leveraging its low-power Blackfin(R) processor to perform the MPEG-2 decoding and multimedia processing functions in mobile TV applications.

“By announcing this joint demonstration, which leverages the first China DTV terrestrial demodulator and ADI’s Integrant RF tuner, we are showing a commitment to mobile TV that is unmatched in the market,” said Dr. Lin Yang, chairman and chief technology officer, Legend Silicon. “We have worked with ADI for two years on the development of fixed and mobile TV technologies to support the reception of the new Chinese digital broadcast standard in both portable and fixed applications. We are confident that today’s announcement will advance the development of consumer electronics that push the boundaries of next-generation services.”

For More Information
For additional information on the ADI/Legend digital TV receiver demonstration platform, please go online or send an email.

About Legend Silicon
Legend Silicon Corp. is a privately-held company focused on developing technology and ASIC products for digital broadcasting and broadband transmission. The mission of Legend Silicon is to become the leading supplier of silicon solutions for a new generation of broadband digital broadcasting, initially focused on the emerging Chinese market. Legend Silicon is headquartered in Fremont, California, and has operations in Beijing and Shanghai, China. The company is funded by leading professional VCs and corporate investors both from China and overseas. Legend Silicon has a joint DTV Research Center with Tsinghua University in Beijing. The Center is the major contributor to the emerging China Terrestrial DTV Transmission Standard. Legend Silicon is the first provider of the Chinese Standard compliant demodulator products.

About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the most long-standing, high-growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers around the world, representing virtually all types of electronics equipment. Celebrating more than 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices, Inc. is headquartered in Norwood, Massachusetts, and employs approximately 8,900 people worldwide. It has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, and the Philippines. Analog Devices’ common stock is listed on the New York Stock Exchange and ADI is included in the S&P 500 Index.