Lattice Semiconductor Corporation (NASDAQ: LSCC) today announced that it has established a sales force and forged partnerships with two major distributors to serve the programmable logic market in India. At a press conference in Bangalore today, Steve Donovan, Lattice corporate vice president of sales, introduced Vincent Su, Lattice Area Sales Manager for India, Korea, Taiwan and Southeast Asia; Rakesh Agarwal, who will be Lattice’s Sales Manager, India; and Lattice’s distribution partners, FE-Global Electronics (India) Pvt Ltd, Dragon Technology Ltd, and Spectra Innovations.
“We are very pleased and excited to announce what we are confident will be a long and successful Lattice presence in India,” said Donovan. “The marketplace has responded enthusiastically to our new products, and we are rapidly expanding our sales organizations to meet very strong customer demand. However, rapid expansion will not compromise Lattice’s long established emphasis on high quality personnel and impeccable customer service. Vincent Su and Rakesh Agarwal exemplify our demanding standards, as do FE-Global, Dragon, and Spectra Innovations. Our distribution partners emphasize high quality technical support for their customers. Their commitment to customer satisfaction will significantly accelerate our penetration of the India market,” Donovan concluded.
Over the past two years, Lattice has brought five distinct FPGA families to market, which is an unprecedented achievement. Lattice also has begun shipping FPGA devices developed on Fujitsu’s advanced 90nm CMOS technology using 300mm wafers. These products address the rapidly growing demand for low cost/high-volume FPGAs, non-volatile FPGAs and “extreme performance” very high speed FPGAs with embedded ASIC blocks. With the success of these products, Lattice has established itself as the “third force” in the FPGA industry. The Lattice product portfolio, which also includes CPLDs and programmable mixed signal devices, is the broadest in the programmable logic industry.
Spectra Innovations CEO Prasad Mamidanna said, “Lattice’s commitment to establish local operations demonstrates the importance Lattice attaches to India’s growing programmable logic market. Lattice now can work closely with its customers and distribution partners as it pursues its strategies to win critical new design projects and expand its market share in India. Lattice products provide distinct price/performance advantages and superior technology for our customers, and we are confident that Lattice will enjoy great success in India.”
“Lattice provides the broadest and most feature rich product portfolio in the programmable logic industry,” said Lenus Kho, General Manager of FE-Global, Dragon. “We are seeing rapidly increasing demand from our customers for FPGAs and other programmable devices, and our relationship with Lattice will enable FE-Global, Dragon to provide even more competitive solutions to our expanding customer base.”
About Lattice Semiconductor
Lattice Semiconductor Corporation provides the industry’s broadest range of Programmable Logic Devices (PLD), including Field Programmable Gate Arrays (FPGA), Complex Programmable Logic Devices (CPLD), Programmable Mixed-Signal Products (ispPACâ) and Programmable Digital Interconnect Devices (ispGDXâ). Lattice also offers industry leading SERDES products. Lattice continues to deliver “More of the Best” to its customers with comprehensive solutions for system design, including an unequaled portfolio of high performance, non-volatile and low cost FPGAs. Lattice products are sold worldwide through an extensive network of independent sales representatives and distributors, primarily to OEM customers in communications, computing, industrial, consumer, automotive, medical and military end markets.
Lattice Semiconductor Corporation, Lattice (& design), L (& design), ispGDX, ispPAC and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.