Microchip Technology (NASDAQ: MCHP) garnered record attendance at the recent Microchip’s Annual Summer Technical Exchange Review (MASTERs), its 10th annual conference in Arizona, with more than 1,000 worldwide embedded designers attending the four-day event.
“The MASTERs Conference is an intense and bi-directional technical conference that arms design engineers with extensive Microchip product and technology information to take full advantage of our product portfolio and design expertise,” said Ken Pye, vice president of Worldwide Applications Engineering for Microchip. “We have significantly expanded the breadth and depth of the courses, which are designed specifically for embedded systems engineers.”
Of the 308 sessions available, attendees were able to select from a record 97 different classes—49 of which were new and 35 updated. Classes covered the gamut of electronic engineering topics, including embedded Wi-Fi and Ethernet classes by renowned Circuit Cellar columnist and author Fred Eady, hands-on sessions offering instruction for object-oriented programming of PIC(R) microcontrollers and how to do battery authentication, courses on designing LED and LCD display systems, and classes on how to add USB and ZigBee(TM) protocol communication to embedded designs. In addition, there were hands-on workshops that showed how to create intelligent power supplies and how to take full advantage of the dsPIC(R) DSC for speech-processing applications.
During this year’s MASTERs Conference, a record 1,450 new MPLAB(R) and analog development systems were sold. This is included in Microchip’s overall cumulative number of development systems shipped, which now stands at over 450,000—demonstrating the continued strong acceptance of Microchip’s products.
Additional activities included networking sessions between factory product developers and attendees to discuss relevant design topics, an exhibit area featuring third-party development tool experts and a simulated wafer fab plant tour. Evening events included activities for attendees and their families, including hover-craft building and robot programming competitions, “boat” building and races, casino tables, and sports-bar and video games.
Microchip is currently planning six similar events in Asia throughout November – three in China and three in India. Please contact your local Microchip sales office for more information.
Microchip Customer Support
Microchip is committed to supporting its customers by helping design engineers develop products faster and more efficiently. Customers can access four main service areas online. The Support area provides a fast way to get questions answered; the Sample area offers free evaluation samples of any Microchip device; microchipDIRECT provides 24-hour pricing, ordering, inventory and credit for convenient purchasing of all Microchip devices and development tools; finally, the Training area educates customers through webinars, sign-ups for local seminar and workshop courses, and information about the annual MASTERs events held throughout the world.
About Microchip Technology
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality.
The Microchip name and logo, PIC, dsPIC, KEELOQ and MPLAB are registered trademarks of Microchip Technology Inc. in the USA and other countries. ZigBee is a trademark of the ZigBee Alliance.