Tundra Semiconductor Expands in North America with Avnet Electronics

Tundra Semiconductor Corporation (TSX:TUN), the leader in System Interconnect, today announced that it has signed Avnet Electronics Marketing Americas as a value-added distributor in North America, expanding Tundra’s product and support delivery to customers in the region. Avnet, one of the largest distributors of semiconductors, electronic components and embedded subsystems, will now promote, supply and support Tundra System Interconnect products throughout North America.

This new relationship addresses the rapidly growing demand from communications, networking, storage, and information technology leaders for Tundra’s PowerPC(R) , PCI, PCI-X, RapidIO(R) , VME and HyperTransportTM System Interconnect products. Avnet will add its breadth of industry knowledge, extensive customer relationships and strong regional coverage to Tundra’s current sales network in the region. Tundra’s System Interconnect products are a complementary fit with Avnet’s product line portfolio and broad customer base with opportunities in high growth markets for all Tundra products including its industry-leading RapidIO and PowerPC interconnect devices. With the addition of Avnet, a second distribution channel, Tundra will expand its customer base and strengthens sales and support for current customers.

“Tundra’s relationship with Avnet is based on a shared vision – working together to deliver and support a broad range of interconnect products enabling customers to build competitive advantages and get to market faster,” said Robert Fischer, director of North American Sales at Tundra Semiconductor. “With our selection of Avnet we intend to expand our business in North America. Their depth of design and applications knowledge, extensive field support services, and product marketing strength combined with our rapidly growing System Interconnect product portfolio gives customers a winning combination.”

“We are pleased to enter into this alliance with Tundra. Increasingly recognized as the market leader in System Interconnect, Tundra is successfully developing relevant and innovative interconnect devices that exceed customer requirements for performance and power,” said Jeff Ittel, senior vice president of semiconductors for Avnet Electronics Marketing Americas. “We are confident that with the momentum behind Tundra’s portfolio, the complementary fit with Avnet’s current product lines and our strength as a leading distributor, we will deliver outstanding value to our mutual and growing base of existing and prospective customers.”

Tundra Semiconductor Corporation (TSX:TUN) is the global leader in System Interconnect providing world-class customer and technical support, leading-edge semiconductor solutions and design services to the world’s foremost communications, networking, storage system, and information technology vendors. Consistently delivering on system level performance promises that reduce time to market, Tundra System Interconnect products ensure market advantage in wireless infrastructure, storage networking, network access, military, industrial automation, and information technology applications. Silicon Logic Engineering, Inc., Tundra’s semiconductor design services division, offers industry-leading ASIC design services, semiconductor intellectual property and product development consulting. For more information, please visit www.tundra.com.

TUNDRA is a registered trademark of Tundra Semiconductor Corporation (Canada, U.S. and U.K.). TUNDRA and the Tundra logo are registered marks of Tundra Semiconductor Corporation in Canada, the European Union and the People’s Republic of China (Registration is pending in the United States). Design.Connect.Go is a trademark of Tundra Semiconductor Corporation. The PowerPC name, Power Architecture name, and the PowerPC logotype are trademarks of International Business Machines Corporation, used under license therefrom. RapidIO is a trademark of the RapidIO Trade Association, Inc.