VaST Systems Technology Corporation—powering embedded design innovation—today announced the opening of its new European headquarters in Grenoble, France. The company is considering locating a part of its research and development team there in the future.
“VaST has been experiencing rapid growth in Europe and locating our European general manager, Jean-Marc Talbot, and the Southern European sales and support office in Grenoble was the next step for us. We are very excited about the potential we see in Europe over the next few years, a significant part of which is in France,” commented Alain Labat, VaST CEO and president.
VaST’s ultra-fast and accurate peripheral, processor and bus models, coupled with VaST’s CoMET(TM) and METeor(TM) tools, provide a systems engineering environment for the design of embedded systems and system-on-chip (SoC). With VaST solutions, users create, then simulate, analyze and optimize a model of their SoC in software, resulting in an optimized architecture and a fast and accurate platform for software developers to use months before the actual hardware is available. VaST technology cuts costs while improving quality and accelerating time to market.
“Grenoble–with its concentration of leading technology companies such as STMicroeletronics, Philips, Freescale, Atmel and Schneider Electric–was a logical choice for VaST,” said Jean-Marc Talbot, VaST general manger for Europe. “France has a long history of research in embedded systems, advanced electronics design and manufacturing as well as design tools. To mention a few, INRIA, TIMA and VERIMAG are leading Rhône-Alpes research organizations with a global reputation in these fields. We found Grenoble to be the right place for us to conduct business. The city also offers an extremely favorable research and teaching infrastructure with opportunities to partner in providing technology to collaborative R&D programs as well as in recruiting skilled engineers.”
Company leaders worked with the Invest in France Agency (IFA), the French government agency for international investment, to develop an optimal plan for VaST’s expansion in Europe. The agency introduced VaST to Michel Destot, mayor of Grenoble, who presented the city’s internationally-renowned high-tech cluster. Given the area’s thriving high-tech clusters with leading R&D facilities, VaST found Grenoble to be a perfect fit.
“We are very pleased that VaST Systems Technology has chosen Grenoble as the office for its new general manager of Europe, Jean-Marc Talbot, and equally pleased that Grenoble will serve as the headquarters for Southern Europe sales and support. We look forward to VaST’s growth and participation in Grenoble’s high technology sector,” commented Grenoble’s mayor, Michel Destot.
About The Invest in France Agency (IFA)
The Invest in France Agency is the economic development arm of the French government responsible for promoting the $51-billion annual flow of foreign direct investment into France. Its mission is to help companies find the most profitable and competitive solution in France for their European business goals. In addition to facilitating access to financial and fiscal incentives, Invest in France provides key industry contacts, site selection studies and regulatory information and helps identify potential partners and acquisition opportunities. Services are customized, confidential and complimentary. Invest in France has 32 offices in 22 countries, including North American offices in New York, Chicago and Palo Alto.
VaST Systems Technology Corporation tools and models enable the creation of a virtual system prototype—a cycle-accurate software model of a system that operates at near real-time speeds under actual software loads. Solutions from VaST are used for architecture analysis and optimization and for the concurrent development of hardware and software. VaST virtual system prototypes dramatically improve time to market and quality while reducing development costs and risk. Current customers include worldwide leaders in semiconductors, automotive electronics, wireless devices, and consumer electronics. VaST is headquartered in Sunnyvale, California with sales and support offices worldwide.