ArchPro Design Automation has hired EDA industry vet Rusty Ingram as its vice president of sales. ArchPro is a leader in the development of EDA products for solving power management design challenges in IC/SoC designs and has introduced several innovative products over the past year.
Ingram will be head of worldwide sales for the company, tasked with building an internal sales force and distribution networks. Before joining ArchPro, Ingram was vice president of sales for Sierra Design Automation, where he built a worldwide sales force from scratch while developing key strategic customer and partner relationships, helping drive significant revenue growth for the company.
He also held executive sales positions with Synplicity, Plato Design Systems, and Virage Logic. Ingram began his career in sales with Mentor Graphics after five years as a product manager with Lockheed. He learned to watch his step during two years as a civilian land-mine neutralization engineer with the U.S. Army after graduating from the Virginia Polytechnic Institute with a bachelor’s degree in electrical engineering.
“Rusty’s wide experience and proven track record in quickly achieving sales goals makes him a perfect fit for us,” said ArchPro chairman and CEO, Pratap Reddy. “We have developed industry-leading, silicon-proven products for power management, and he is just the man we need to deliver them to the customer.”
“The hottest place to be in EDA is low-power design,” Ingram said. “ArchPro is pioneering an entirely new approach, and I cannot wait to begin engaging with customers to help solve their most difficult design challenges.”
ArchPro will be a first-time exhibitor at DAC this July, Booth 2014. ArchPro provides EDA products to meet low-power and multi-voltage design challenges facing 90/65nm SoC designers. Having launched many of the world’s first EDA products for power-managed, multi-voltage, low-power design environments that allow for design simulation, verification and implementation prior to silicon spins, ArchPro is paving the way toward reducing cost, risk, and time to market for chip designers. Products support all major complementary IC / SoC design technologies. Privately held ArchPro is based in San Jose, Calif., with sales and R&D centers in Tokyo and Bangalore.